Epoch Launches Virtualized Media Operations At IBC 2013


Broadcasters and content producers realize radical improvements in media operation performance, flexibility and cost

Last Updated: August 27, 2013 6:21 pm GMT
(Vancouver, Washington--August 27, 2013) Epoch announces the commercial launch of its virtualization technology for media production and distribution operations, bringing the media industry technology that will reinvent how media infrastructure and solutions are deployed. Epoch delivers a dramatically more efficient way to move and transform media that is easier and more flexible than today's manually engineered or Cloud-only workflows in the broadcast, film and video industries.

Epoch's Virtualized Media Operations™ is a SaaS offering that improves speed, bandwidth utilization and ease of deployment for today's complicated multi-site, multi-format workflows by unifying, harnessing and optimizing companies existing IT infrastructure, as well as those of suppliers and partners and optional Cloud services. Epoch monitors existing infrastructure and re-engineers workflows in real time for maximum performance and total capacity. Epoch's algorithms intelligently solve load balancing, task partitioning, routing, branching and contention problems to process media workflows up to 40 times faster -- without additional capital expenditure. A consumer-friendly user interface designs and engineers workflows in minutes, and the technology also virtualizes key software solutions needed to transport and transform media, freeing these processes from dedicated hardware.

Broadcasters and content producers have unique demands – short time frames, near-live video transmission, remote and dynamic production, extensive use of partners, and an exploding number of distribution formats and locations. Multiple workflows need to be built rapidly and executed simultaneously, and complexity is rising while budgets and response times are decreasing. Epoch makes existing resources work faster and with greater capacity, allocating resources dynamically to where they're most needed and using resources companies may never have thought to include as well as augmenting infrastructure with Cloud services if required.

With Epoch, broadcasters and content producers can easily engineer complex, cooperative and ultra-efficient workflows using a simple Web App, improving flexibility and turnaround time. When broadcasters and studios manage their workflows with Epoch, whether local or worldwide, they can work with tighter deadlines and increased productivity through fewer manual processes and eliminating inefficiently deployed point solutions.

Epoch’s intuitive integration with partners and service providers and software-as-a service model provides easy adoption and collaboration, whether for small or large broadcast, film and video companies. The company will offer a 30-day Proof of Concept to early customers that’s free to try and easy to implement and measure.

Epoch features include:
  • Web App accessible from anywhere - simple software client installs everywhere
  • Complete transcoding including ProRes, MXF, DPX, MPEG2, H.264, numerous camera formats and many others
  • Multiple ingest formats from multiple locations - multiple editing formats to multiple locations
  • Frame format and motion-adaptive frame rate conversion
  • Accelerated transport plus automatic lossless and visually lossless transport compression (user specified)
  • Multiple transcodes for distribution and archive
  • Intelligent routing enhances speed and maximizes bandwidth utilization – fan-out, P2P, dasiy-chain, hybrid
  • Simultaneous execution of above features

“Virtualization is difficult technology but Epoch is finally bringing it to video production and distribution. Broadcasters and content producers can now focus on what workflows need to accomplish, not how to execute each step, and gain huge efficiencies as a result. What used to take days of engineering can now be setup in minutes. Epoch uses everything you already have in real time, along with optional Cloud services, to give our algorithms workflow design freedom that just isn’t available to hand-engineered or Cloud-only services. I welcome anyone to just try it.” said David Barton, CEO, Epoch.

About Epoch:
Headquartered in Vancouver, WA, Epoch is reinventing media operations by providing revolutionary technology to virtualize media infrastructure and solutions for the broadcast, film and video industries. By leveraging existing infrastructure, Epoch’s software-as-a-service model taps all underutilized resources, optimizes workflow productivity and provides solutions to move and transform media. For further information, contact Epoch: http://www.epoch-inc.com


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