OConnor Helps Chema Wrangle a Real Cow for Backyard Burger Spot


Last Updated: August 28, 2013 4:19 pm GMT
(Burbank, California--August 28, 2013) While filming his second commercial spot for the upscale fast-food Southeast-based company, Backyard Burger, Jon Chema faced both a tight budget and the challenge of wrangling a real live untrained cow. “When I saw the storyboards, I saw that we would be shooting at the top of an overlook as morning fog rolled in and the sun rose on our location outside of Nashville. I realized the cow wasn’t going to stand still, so I had to have a set-up that was steady and mobile at the same time. That’s why OConnor’s 1030D, O-Box, O-Grips and Follow Focus supporting our RED Epic with Zeiss Super Speed lenses was simply a must.

“I love how fluid OConnor heads are — the 1030D system is the best of both worlds for me,” he says enthusiastically. “It’s super light and still retains the fluidity in the pan and tilt that OConnor is known for. OConnor brings strength and structure with its heavy tripod and head. Using standard and baby sticks and a large camera package, you can become everything but mobile. But, this shoot soon became a game of; the cow moving, my gaffer wheeling around the 4K HMI, my AC quickly picking up the camera, our PA hazing the background, and us rolling as much footage as we could. It was quite humorous to watch and our client probably thought we were all crazy!”

Chema says that the 1030D sticks, which he used to cover his “talent,” were lightweight and easy to use. “The Follow Focus has a great feel to it,” he adds. “I love the rubberized knob and so did my AC. A lot of times, with lower budget projects that I shoot, I have to pull my own focus. I really like the feel of the OConnor Follow Focus and think that it’s comparable to units that are much more expensive.

“The O-Box is incredible as well,” he adds. “For the money, it’s the best mattebox out there. It’s lightweight and easy to use and the ability to use it with the OConnor O-Grips on lighter rigs is cool. This was the perfect combination for our shoot. Loosening a huge tripod head and moving the camera, then the head, then the sticks would have been out of the question. Being able to pick up the entire rig and reposition it quickly was a must.

“Also, the fluidity became very important for the product photography later,” he adds. “We were shooting everything on 50 and 100mm macro lenses, so the slightest movements were amplified. I’m convinced that I couldn’t have achieved the fluidity both in focus and camera movement had it not been for this OConnor set up.”

Nashville, TN-based Director/DP and photographer Jon Chema shoots music videos and corporate commercials for clients including Cee Lo Green, Saturday Night Live, Simon & Schuster, and others. His current regional spot for Backyard Burger is in post and will soon be airing in the Southeast United States, and can also be found online through Vimeo, http://vimeo.com/63347300.

For further information on Genuine OConnor Accessories, or other OConnor products, visit http://www.ocon.com,, become a fan on Facebook, follow the company on Twitter; or contact OConnor, 2701 N. Ontario St, Burbank, CA 91504.

About OConnor
OConnor has been the choice of professional cinematographers since the invention of the fluid head 60 years ago by founder Chad O’Connor. OConnor’s award-winning fluid heads are known for their smooth feel, fluid movement and intuitive control. Designed for film-style shooting, each facilitates seamless transition when changing payloads and offers stepless, ultra-smooth pan & tilt fluid drag for maximum control. In addition to fluid heads and tripods, OConnor offers a growing line of camera and lens accessories engineered to fill the needs of today’s fast-paced camera work. The line includes the CFF-1 and new O-Focus DM follow focus systems for cine and still photo lenses, the award-winning O-Box WM mattebox, innovative O-Grip handgrip system and the Universal Baseplate. OConnor products are respected and trusted by individual users and rental houses worldwide for their reliability, longevity and toughness.

Along with other leading brands in the broadcast industry, OConnor is part of the Vitec Videocom, a Vitec Group company. For more information on OConnor, visit http://www.ocon.com

About Vitec Videocom
Vitec Videocom brings together some of the most respected, most innovative and most sought-after brands in the industry: Anton/Bauer, Autoscript, Litepanels, OConnor, Petrol Bags, Sachtler, Vinten and Vinten Radamec. It acts as an endorsing brand for these market-leading broadcast, film and pro video products, encouraging multi-brand system sales and simplifying the way that customers worldwide do business.

Vitec Videocom is an operating division within the Vitec Group, an international business serving customers in the broadcast, photographic and military aerospace and government markets. Vitec is based on strong, well known, premium brands on which its customers rely on worldwide.

Vitec Videocom - innovative products around the camera.


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