(Basingstoke, United Kingdom--September 10, 2013) HEVC (High Efficiency Video Codec) is likely to be one of the most talked about topics at IBC this year, not only because it promises to reduce the data rate needed for high quality video coding by 50% compared to the current state-of-the-art, but also because the new coding standard simply does not support interlacing.
"We really don't need to rely on interlacing any more!" says one senior IBC attendee and exhibitor Bruce Devlin, Chief Technology Officer at AmberFin and co-author of the MXF specification. "We have far better options that use modern solid state electronics and digital processing, with true progressive scanning and without compromise."
"HEVC will, I hope, be one of the last nails in the coffin of interlace,” continues Devlin. “It does not support interlacing since today, all display devices and most capture devices inherently use progressive scanning. This is a good thing because it encourages everyone to start using more and more progressive techniques in their distribution operations."
However the professional content creation industry is still generating more 1080i material every year than progressive material. While this continues to be the case, good quality de-interlacing in the value chain will be vital for the success of HEVC in professional deployments. At IBC, visitors to the AmberFin booth will be able to see how AmberFin's de-interlacer helps HEVC look great for all content, as Devlin explains:
"If your content was created in an interlaced format or restored from an archive in an interlaced format, don't give up! Passing it through a professional de-interlacer such as AmberFin iCR will at least ensure a clean progressive signal, free from artifacts, going in to the HEVC encoder. The iCR is also an ideal host for a software-based HEVC codec. iCR integrates high quality de-interlacing within a generic transcode platform, and tightly couples transcode to a variety of media QC tools to check quality before delivery."
For more information on how iCR can help HEVC look great for all content, check out AmberFin's new HEVC white paper: http://info.amberfin.com/whitepaper-hevc
AmberFin’s business is intelligent media conversion, solving file-based workflow challenges for broadcasters, sports organizations, post-production houses and other media content owners. Scalable, agile and efficient, the Amberfin iCR (intelligent Content Re-Purposing) Platform brings true innovation and cost-effectiveness to the demands of multi-platform delivery, enabling the industry to deal with high volumes and true-to-source high quality pictures at the same time, all with exclusive slim-file technology. Unique to the iCR Platform, AmberFin’s industry leading approach to Quality Control, known as Unified Quality Control (UQC), introduces a QC mark that brings a new level of trust to media assets. UQC uniquely combines, automated processes that integrate third party verification tools with a human touch, enabling more efficient and effective decision-making and new levels of confidence in the file creation and transformation processes. AmberFin continues to experience market growth thanks to hundreds of iCR systems being deployed worldwide. Systems that are trusted where quality matters by some of the world’s leading media organizations including Sony Pictures, Warner Brothers, Turner Broadcasting, Canal+, ITV, ZDF, NRK, Nine Network Australia, Discovery and National Geographic. To follow the latest innovations in Broadcast-IT workflow technologies visit blog.amberfin.com