CHRLX Keeps Consumers "Connected" for AT&T, GSD&M/Austin


Last Updated: September 17, 2013 7:41 pm GMT
(New York, United States--September 17, 2013) From your kitchen or living room to the deck or drafting table, AT&T U-verse High-Speed Internet has got a fast, reliable and affordable hookup to keep you “Connected”. As produced by CHRLX and directed by Elliot Lim, this narrative comes to life in the form of animated vignettes. The :60 spot uses laptops, tablets and smartphones as a visual centerpiece, connecting users no matter where they may be.

“We really enjoyed this project, figuring out moments that would reinforce the voiceover in a way that was harmonious and entertaining,” said Lim of “Connected,” which complements some of CHRLX’s character-driven work - such as its recent Jarritos campaign - and uses a variety of techniques.

The eight-week process of creating AT&T “Connected” began with the look of the spot. The CHRLX team tackled the dual tangents of design and storytelling, with illustrators simultaneously developing characters and backgrounds. “We had several animators working simultaneously, designing the characters, the bodies, doing cel animation on the hands, backgrounds and transitions from scene to scene,” Lim recalled. “We’ve done some great work with U-verse in the past, but this was our first fully animated piece for this client and it was a fantastic experience.”

CHRLX Keeps Consumers Connected for AT&T, GSD&M/Austin

Project Credits:
Client: AT&T
Spots Title(s): “Connected”
First Air Date: August 2013

Agency/Location: GSD&M/Austin
Art Director: Haven Simmons
Copywriter: Laurie Lehnert
Agency Producer: Bill Wine

Production Company/Location: CHRLX / New York
Director: Elliot Lim
Producer: Erik Gullstrand
Illustrator: Nick Iluzada
Character Designer: Courtney Bernard
Lead Compositor: Dorian West
2D Animator: Anne Calandre
Cel Animators: Efrain Cintron, Taili Wu
3D: CG Supervisor: Salar Saleh
Modeling: Hung Kit Ma
Rigging: Steve Mann
Animation: Tony Tabtong
Lighting Lead: James Fisher
Lighters: Denis Kozyrev, Frank Grecco, Will Atkin, Entae Kim
Executive Producer: Alex Jarman
Executive Creative Director: Ryan Dunn


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