(Culver City--September 23, 2013) Branding/Marketing agency Omelet, production company Foundation Content, and Director James Lipetzky have teamed up to jointly produce “License to Operate,” a feature-length documentary film about former gang members who are working together to eliminate gang violence and restore peace in their communities. The new documentary is an outgrowth of the production of a promotional video shot earlier this year for non-profit “A Better LA” by Omelet, Foundation, and Lipetzky.
The filmmakers recently launched a Kickstarter campaign to raise funds for post-production services and music licensing fees, as powerful and relevant music tracks will help tell the story. With principal photography wrapped, the filmmakers plan to finish the documentary by mid-October; the expected running time of “License to Operate”
is 90-minutes. Please see:
Shot over the summer of 2013, “LTO: License to Operate”
is a feature-length documentary film about former gang members in Los Angeles who have come together on a mission to stop the violence they were once part of. These men have earned a “license to operate,”
based on their histories as leaders in their respective gangs. This status now empowers them to negotiate on behalf of the community, resolve conflicts, and pursue efforts to limit retaliation killings. The “LTO”
filmmakers followed these men throughout LA for the entire summer of 2013, capturing their struggles as they work every day to stop violence, save lives, and rebuild a sense of hope in their communities.
Branding, marketing, and entertainment company Omelet and production company Foundation Content were first introduced to the men profiled in “LTO”
while shooting a promotional video for non-profit “A Better LA,”
an organization founded by Seattle Seahawks coach Pete Carroll, which promotes peace and prosperity in inner-city Los Angeles through community-based solutions. The
filmmakers felt that the profoundly moving LTO story demanded to be told on a larger scale.
Director James Lipetzky said, “As a filmmaker, I care about telling the story of human lives - what makes people tick, why we do certain things. While shooting the video for ‘A Better LA’ earlier this year, I realized we were in the middle of a real story that was truly transformative, and ripe with positive change.”
“The stakes have become tragically high with inner city gang-related crime in Los Angeles,” added Omelet Studio Producers Steven Amato and Michael Wallen. “Thanks in part to the efforts of the men depicted in our film, the murder rate in Los Angeles has been on a steady decline, recently hitting a twenty-year low.”
Principal photography was funded by Omelet and a group of private investors. Barking Owl Sound and Music Supervisor Michael Gross are currently providing audio/sound design to the film.
Producers and Omelet Creative Leads:
Steven Amato, President and Chief Content Officer
Mike Wallen, EVP Content and Development
Don Kurz, Chairman and CEO
Foundation Content Credits:
Executive Producer from Foundation Content:
Stacy Paris and Matthew Goodhue
About Director James Lipetzky:
Director James Lipetzky, a co-founder of Foundation Content, has recently helmed projects for such major clients as Sony, Microsoft and 3M. Over the course of his career as a noted editor, James has worked with esteemed filmmakers such as Errol Morris, Zak Snyder and Vadim Perlman.
Omelet is an independent, strategically-driven branding, marketing, and entertainment agency with offices in Los Angeles and Seattle. We partner with some of the world’s largest and most-respected brands, including Microsoft, AT&T, Sony, Moet Hennessy and Whole Foods, developing and implementing cross-disciplinary media and marketing solutions to complex business problems. http://www.omeletla.com
About Foundation Content:
Foundation Content was founded by James Lipetzky and Samantha Hart in 2004 and specializes in the conception, production and delivery of compelling content for a diverse group of clients. http://www.foundationcontent.com