Cut+Run’s Gary Knight Helps “Bake The World A Better Place” With Toll House via JWT


Last Updated: September 26, 2013 7:56 am GMT
(Los Angeles, California--September 26, 2013) New from Nestle Toll House is a spot sure to melt the hearts of audiences everywhere. The spot, edited by Cut+Run’s Gary Knight for agency JWT and Hungry Man director Robert Nylund, is a smile-inducing anthem that calls for people everywhere to “bake the world a better place.”

Wonderful moments, from slightly uncomfortable to spontaneous and celebratory, are elevated with the simple act of baking and sharing. As the voice-over orates: “You can heal a broken heart with a Bundt cake, bridge a divide with a fresh-baked brownie” and encourages everyone to “take a break from Facebook and crack open a cook book.” Delicious advice, indeed.

View the spot here:

Client: Nestle Toll House

Advertising Agency: JWT
Creative Director: Jill Applebaum
Producer: Chris Klein
Music Producer: Paul Greco
Art Director: Randy Freeman
Copywriter: Garth Horn

Production Company: Hungry Man
Director: Robert Nylund
Executive Producer: Kevin Byrne, Dan Duffy and Mino Jarjoura
Producer: Brian Quinlan

Editorial Company: Cut + Run
Editor: Gary Knight
Executive Producer: Rana Martin
Producer: Ellese Jobin
Assistant Editor: Jason Sager

Color Correct: The Mill
Colorist: Damien Van Der Cruyssen

Conform/Online Facility: Cut + Run
Online Editor: Joseph Grosso

Audio Post: JWTwo
Mixer: Andy Green

Music Production Company: Human


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