Schneider Optics ND Grad Gives San Francisco’s Fog Definition for Pitt


Last Updated: September 24, 2013 11:03 pm GMT
(Van Nuys, California--September 24, 2013) San Francisco is one of the most beautiful cities to shoot – hills, architectural variety, Mother Nature’s beauty – and the inevitable fog. That fog was something that could have hampered photographer Alex Pitt’s recent time-lapse shoot, “had it not been for the Schneider Optics 4x4 ND.3 SE filter,” he says.

The project was a video of artist Mark di Suvero’s eight monumentally scaled sculptures being installed on San Francisco’s Crissy Field, against the backdrop of the Golden Gate Bridge. “It is presented by the San Francisco Museum of Modern Art (SFMOMA) in partnership with the National Park Service and the Golden Gate National Parks Conservancy,” he explains. “di Suvero’s massive steel sculptures are on exhibit until Spring 2014.”

For over 4 ½ weeks, Pitt had a variety of Canon cameras (5D Mark III, 5D Mark II, 5D and two Rebels in waterproof boxes – with solar power), carrying a variety of Canon lenses, and a Kessler Cine Slider capturing the progress of the installation. When he knew that the San Francisco fog would impact his shots, he added the 4x4 ND.3 SE to one of the set ups, moving the filter to a different camera when he felt it would help the shots. “The filter simply took the images to another level,” Pitt says enthusiastically.

“The heavy San Francisco fog took away any definition while exposing on my subjects. By adding it to a designated camera, I could expose properly on my subject and get definition in the sky, thus creating a far more dynamic shot,” he explains.

Pitt says it was the superior quality of Schneider’s optics that gave him the confidence to add the filter to his time-lapse set up. The 4x4 ND.3 SE is a Graduated Neutral Density Filter. 50% of the filter is clear and 50% has a Neutral Density of 0.3 (1 stop). The transition from clear to ND is gradual via a soft edge transition so there is no line.

Independent filmmaker and photographer Alex Pitt specializes in creating commercial time-lapse films for clients such as Buick, Amtrak and Sherwin Williams (where he shot and produced the 1012 restoration of The Hollywood Sign). “The Schneider Optics NDs simply give me more control of an otherwise uncontrollable documentary style of shooting,” he concludes.

The diSuvero project can now be viewed online at

their Facebook page and on Pitt’s Vimeo site or his website It will also be viewable on location, when the museum re-opens.

For more information contact Schneider Optics, 7701 Haskell Avenue, Van Nuys, CA 91406, or at: 285 Oser Avenue, Hauppauge, NY 11788,


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