(Nashville, Tennessee--October 7, 2013) Hummingbird Productions, one of America’s leading producers of original music for both regional and national advertising campaigns, has remixed the Culver’s Restaurant theme music for a special program benefiting farm families. The announcement was made today by Bob Farnsworth, CEO/Founder/Creative Director, Hummingbird Productions.
Details about the new campaign are as follows:
** Culver’s: Culver’s, a Midwestern U.S. restaurant chain (based in Prairie du Sac, WI) that is home to the famous “butter burger,” hired Hummingbird, through advertising agency Hiebing (of Madison, WI,) for the promotion of its “Thank You, Farmers” program to support the Future Farmers of America (FFA Organization). Hummingbird remixed the theme music from the Culver’s “Welcome to Delicious” TV campaign, which Hummingbird first wrote in 2011.
Regarding this project, Hummingbird producer Aaron Howard says, "Doing a remix for a brand's existing theme is a great way to infuse a successful campaign with new energy. It keeps brands sounding fresh and creative!” The vocals in the remix also feature up and coming Nashville indie artist Caroline Williams whose song ‘Nothing Nothing Nothing’ was recently featured in the Subaru commercial “Redressing Room”.
“Working with Hummingbird is an absolute pleasure. Their unwavering passion for creating awesome work — and consistently exceeding expectations at every step along the way — makes them an inspiring partner. From collaborating on the Culver's ‘Welcome to Delicious’ theme music back in 2011, to remixing that same track for Culver's ‘Thank You, Farmers’ cause marketing program in 2013, Hummingbird has been a key partner," said Sean Mullen, creative director, Hiebing.
About the Culver’s “Thank You, Farmers” Initiative:
From the cattle ranches of the Great Plains, to the dairy farms of Wisconsin, and south to Georgia’s chicken country, it’s important to Culver’s Restaurants to make sure farm families across the nation clearly see how thankful the company is for their hard work and dedication. Through it’s “Thank You, Famers” initiative, Culver’s big, blue barn is just one of many ways the company is showing its gratitude. Culver’s also remains committed to sourcing the finest ingredients America’s growers have to offer. Through its partnership with the National FFA Organization, Culver’s is giving back to today’s farm families, while helping ensure the future of the next generation. The National FFA Organization shares Culver’s appreciation for knowing where its food comes from. Since 1928, the National FFA Organization has been dedicated to providing resources and education to the farmers of tomorrow with a network that now spans all 50 states. For more info, please see: http://www.culvers.com/farmers/from-gratitude-to-support/
ABOUT HUMMINGBIRD PRODUCTIONS:
Founded in Nashville, TN, in 1976 by Bob Farnsworth, Hummingbird Productions is one of the longest standing providers in the United States of original music and sound design for the advertising industry. While the company is perhaps best known for its music in such advertising campaigns as “Always Coca-Cola” and Wrigley’s “Double Double Your Refreshment,” Hummingbird’s composers also create original music for feature films/short films/documentaries, TV programs, soundtracks, web videos, radio commercials, video games, and more.
Touting the slogan “Hearing is Believing,” Hummingbird Productions has, over the last decade, evolved into a collective of talented writers, artists, and producers who collaborate on some of the best music consistently featured in major national advertising campaigns.
Hummingbird is the winner of dozens of Clio and Lions Awards, including the Clio Hall of Fame Award for the sound design on “Budweiser Frogs” – considered one of the Top Ten Best TV Commercials of all time. Hummingbird Productions has been an acknowledged leader in the field of audio and sonic branding for 37 years. The company also offers music publishing, music licensing and music search services, all while actively working with artists from around the world.