Moxie Pictures’ Tomas Leach Makes The Digital Tablet Experience A Family Affair For The TESCO HUDL Tablet


Last Updated: October 16, 2013 1:55 am GMT
(London, United Kingdom--October 16, 2013) Moxie Pictures director Tomas Leach ushers family bonding into a digital world in the new :20 “Age Booth” for Tesco out of Wieden+Kennedy. The charming spot features a family eagerly gathering in front of a Hudl tablet to share one of the many engaging apps on the new Android tablet as a family. The spot is part of an 8-spot campaign showing generations both young and old taking in the entertaining technologies on the tablet. The campaign features the additional :20s “Brothers and Cat,” “Grandma Dancing,” “Belgium,” “Make up,” “Sausages,” “Raspberries,” and “Talking Tom.”

Click here to see the campaign.

“Age Booth” opens with a family of four anxiously gazing at a screen in front of them in anticipation. When the awaited moment arrives, the family quickly disperses in shock and laughter, as a picture of the little girl, digitally aged 45 years, is revealed on the Hudl tablet. The spot closes with the super, “Let’s play, Let’s Watch, Let’s Share, Let’s Hudl,” and ends on a Hudl tablet along with the Tesco logo.

About Moxie Pictures
Launched in 1992, Moxie brings the distinctive sensibilities of feature film directors, and the unique vision of the industry’s top commercial directors to diverse media including commercials, feature films, television, web series, sponsored content, music and political media. The presence of iconic directors such as Todd Haynes and Errol Morris join some of the top names in commercials, such as Martin Granger and Frank Todaro to form an unparalleled talent roster, garnering the industry’s top awards.

Client: Tesco
Titles: “Age Booth,” “Brothers and Cat,” “Grandma Dancing,” “Belgium,” “Make up,” “Sausages,” “Raspberries,” and “Talking Tom.” 8x :20
Agency: Wieden+Kennedy
CD: Joseph Ernst
Creative: Eddie Fisher
Creative: Charlie Hurst
TV Producer: Andrew Shelton
TV Producer: Lou Hake
Production Company: Moxie Pictures
Director: Tomas Leach
Producer: Jess Ensor
PM: Lucy Tate
Sound: Tom Jessup
Editorial: Trim
Editor: Thomas Grove Carter
Post: MPC
Post Producer: Lill Ireland


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