(Los Angeles, California--October 17, 2013) Digital agency veteran Brendan Kiernan and seasoned film/commercial producer Justin Moore-Lewy have assembled a roster of groundbreaking directors, content creators and production designers for experiential projects to launch Venice, CA/NYC-based production hub, HēLō (pronounced Hee-low.) A nimble, cross-platform creative production company focused on storytelling for integrated entertainment and advertising, HēLō is currently in production on "Beyond the Brick,"(http://thelegodocumentary.com/) the first feature-length “brickumentary” about the global culture surrounding LEGO® with Academy Award-winning director Daniel Junge (Saving Face) and Academy Award-nominated director Kief Davidson (Open Heart). The film, which is slated for theatrical release in early 2014, tells the International story of how the world’s most popular toy became a global phenomenon for children and adults, which the HēLō team captures through the colorful lens of culture, art and education.
HēLō’s Brendan Kiernan and Justin Moore-Lewy
Notes Kiernan, “Great stories are still the heart of advertising and entertainment, but the opportunities for expressing those stories and distributing them—be it experientially or through branded content—have evolved enormously. HēLō
was founded on embracing this evolution and working with some of the most effective and innovative storytellers in the business across platforms to deliver extraordinary work.”
The company also has a London presence through their U.K. partner, Mistress. HēLō’s roster includes Academy Award-winning documentarian Daniel Junge
Sundance darling director Michael Mohan
(Save the Date
), BAFTA-nominated British feature film/television/commercial director Paul Weiland
(“Mr Bean,” Made of Honor
), Telly Award-winning director/writer/producer/game developer Eddie Alcazar
, award-winning commercials director Alex Grossman
, as well as a body of award-winning international directorial talent. HēLō also represents ONE DAY ON EARTH
, the world’s only co-creative network of filmmakers, created by Kyle Ruddick and Brandon Litman. The collective has over 35,000 contributors and has created a trilogy of global documentary films and offers the potential to create globally sourced campaigns that create an ongoing conversation with a worldwide audience.
and John Robertson
, whose current roster consists of an “A list” lineup of directors, editors and composers for commercial advertising and branded entertainment, will represent HēLō for east coast sales.
About the Founders:
Managing Director/Co-founder Brendan Kiernan brings nearly two decades of experience working with a wide-range of directors and creative teams to produce entertainment and advertising content for distribution in theaters, television and interactive mediums. His projects have ranged from documentary films and broadcast commercials to award winning interactive, experiential and augmented reality installations. In 1999, he founded Texture Media, a digital agency that was acquired by global advertising firm Crispin, Porter + Bogusky in 2007. Following its sale, Brendan co-founded and ran commercial production company, Futuristic Films.
Dublin, Ireland-born Executive Producer/Co-founder Justin Moore- relocated to Los Angeles after completing schooling to join ICM Talent Agency, where he quickly rose to agent. He returned to Dublin to open ICM’s Ireland offices under the guidance of ICM principals Jeff Berg and Dave Wirtschafter, and later worked for Dublin-based Treasure Entertainment, where he oversaw feature film production. In 2005, Justin returned to Los Angeles to found Perfect Weekend, an independent feature production company. In the past seven years, Justin has produced and executive produced over ten feature films, including films starring the likes of Charlize Theron, Jeff Bridges, Justin Timberlake and Chris Pine. He has also worked as an Executive Producer on commercials, experiential and branded entertainment projects for companies such as Reebok, LEGO®, Colgate and Microsoft.
Venice, CA/NYC-based HēLō was started in 2013 with one simple vision: to create experiences, not interruptions.
In a digital age, there is no longer differentiation between consumers and audiences; they are one and the same. This is why we didn’t set out to be merely another production company. We are experience providers, problem solvers, storytellers and nimble content creators. Our principals have done everything from run a Digital Agency to heading up a Talent Management Firm. That, combined with our meticulously selected group of HēLō talent, provide fertile ground to meet the challenges of today’s increasingly integrated entertainment and advertising markets.
Everyone on our roster is an original voice and innovator in new formats and distribution channels. Some are downright pioneers.
HēLō also has a London presence through U.K. partner, Mistress.