Directorz & Lucky Post Team on “I’m A Football Player” for The Richards Group and the National Football Foundation


Last Updated: October 22, 2013 3:55 am GMT
(Dallas, Texas--October 22, 2013) Agency The Richards Group recently collaborated with director Jeff Bednarz of Directorz and the team at Lucky Post to help create “I’m A Football Player” for The National Football Foundation (NFF). The commercial, now airing, inspires and connects with people whose lives were changed by football, via a portrait of Jeff Immelt, GE Chairman and CEO and former offensive lineman at Dartmouth College.

Wistfully recalling his Dartmouth days, he says: “When I daydream, I don’t think about power-point charts or deals, I daydream about football.” He also notes that the character developed on the field – along with football’s strategy and competitiveness – is what forms the backbone of America and what makes the game beautiful. Interwoven with his candid thoughts on America’s most popular sport is archival footage and time-lapse shots of an empty field, evoking memory and the collective loss experienced without the game. View the spot here:

The commercial is the centerpiece for Football Matters to Me, which encourages people to highlight football’s positive impact by utilizing social media platforms and the hashtag: #ImAFootballPlayer. According to the NFF, the campaign is a movement “to ignite the passion we have for the game and to remind people that football goes beyond fantasy leagues, Friday night lights, Saturday tailgates and Sunday afternoons.”

Agency: The Richards Group
Copywriter: Carl Warner
Art Director: Brian Born
Producer: Greg Gibson

Production Company: Directorz
Director: Jeff Bednarz
EP: John Gilliland

Post: Lucky Post
Editor: Elizabeth V. Moore
Sound Mix: Scottie Richardson
Graphics: Seth Olson
Color and Finish: Brian Bonjourno
Post Producer: Chad Lane


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