Set it and Forget It - NOGA Arm Arrives at Matthews Studio Equipment


Last Updated: October 27, 2013 11:55 pm GMT
(Burbank, California--October 27, 2013) Matthews Studio Equipment, the 43-year-old grip supplier to the international motion picture and television industry has recently taken delivery of new products from the makers of the Israeli Arm, NOGA.

As always, Matthews is constantly aware that good products evolve to support and changing market. When they heard that NOGA Arm has re-tooled their highly successful MSE distributed product, it became a must for Matthews catalog of specialized products. The new arm is a vast improvement over its 15-year-old predecessor. “NOGA Arm has been a staple on practically every type of production for many years,” says MSE’s Vice President of Sales and Marketing Robert Kulesh. “It’s positioned small lights on set or on table top as well as props, mirrors, reflectors and more.

“The new NOGA Arm does this and more,” he adds. “This articulated multi-jointed arm offers more strength and more versatility. It is larger, longer, tougher and stronger than any other extended three jointed, articulated arm on the market.”

Designed for simplicity, the new NOGA Arm will hold smaller cameras, lights, monitors, props and other production accessories that require precise, extended, positioning on a camera or on a set.

NOGA Arm locks or releases the three articulated joints instantly, making it easy to position equipment or accessories quickly, modify the angle, skew or change the height to respond to any production need. Simply set it and forget it.

NOGA Arms are available in two lengths: Large – 22” (55.8cm) long at full extension and will support a weight of 11 lbs. (5kg). Medium is 10.5” (26.6cm) long at full extension and will support a weight of 13.2 lbs. (6kg). These two arms are stronger than any other similar product in the market.

MSE offers several unique accessories to Complement Your Imagination when using NOGA Arms. The QUICK RELEASE ADAPTOR (insert patent) allows for fast changes to equipment without the need of screws and threads. In low light, tight spaces, or with no time to lose, it’s easy to pull back the red sleeve on the arm and drop a preloaded monitor, mike, light or whatever into the Quick Release adaptor. A HEAD ADAPTOR has also been designed to allow for simple and easy operation. Simply screw the bottom of this small, compact adapter into the end of the NOGA Arm and with two fingers and an easy turn, the non-slip wheel will allow you to add or remove a camera or accessories.

As always, NOGA Arms are compatible with a wide range of other Matthews productions, including stands, clamps, vacuum cups, ball heads and other items.

For more information on NOGA Arms and the support products:

MSE is a 43-year-old manufacturer of industry-specialized hardware, camera and lighting support. Its equipment is being used on entertainment productions and in major studios in over 70 countries around the world. The company has been honored with the Presidential “E” Award for outstanding contributions to growing U.S. exports, strengthening the economy and creating American jobs. MSE is the exclusive distributor of the FLOATCAM products throughout Asia and the Americas. MSE recently moved into a new state-of-the-art facility at 4520 West Valerio Street, Burbank, CA 91505.


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