India’s TV NOW Selects Grass Valley Solutions for First HD News Operation


First deployment in growing India broadcast market for GV Director and GV STRATUS, builds on momentum generated by recent Grass Valley wins

Last Updated: October 28, 2013 3:55 pm GMT
(Hillsboro, Oregon--October 28, 2013) TV NOW, a brand new 24-hour Malayalam satellite television channel for news and other informational programming, plans to launch with a fully integrated high-definition news production solution from Grass Valley®. TV NOW’s new infrastructure will include three GV Director™ nonlinear live production systems, the powerful GV STRATUS® nonlinear media production tools,nine LDX Flex™ HD studio cameras, a Trinix® NXT digital video routing switcher, a K2 Summit® 3G transmission server, EDIUS® nonlinear editing software, and HD K2 SAN storage. Together, these solutions will enable TV NOW to get news to air more quickly and without any interruptions, which is crucial to the smooth running of an operation that airs programming 24/7.

TV NOW, operated by the Kerala Chamber of Commerce and Industry (KCCI), will deliver programming in high definition to 40 million viewers across the state of Kerala in southwest India. Station management prides itself on its modern, forward-thinking approach in offering round-the-clock news that is accessible to viewers via smart phones, tablets, and other devices.

“As the only business consortium to launch a brand new channel in India, it's important for us to have the most modern technologies in place to reach our millions of viewers in a timely and efficient manner,” said Bhagath Chandrasekhar at TV NOW. “With Grass Valley’s powerful toolset at our fingertips, we will have an integrated platform that combines production tools and asset management at TV NOW so we can confidently sign-on with state-of-the-art production processes.”

Offering a versatile software-based platform for nonlinear media production, GV Director combined with GV STRATUS forms a crucial part of the production chain for TV NOW. GV Director is the ultimate multipurpose tool for live production with integrated video switching, multi-layer effects, animated graphics, and multiviewer monitoring in a single system. GV STRATUS is a full set of tools in one workspace supporting ingest, editing, content aggregation, logging, transfer, and playout. Integrating with Grass Valley K2 media servers and storage, the solution offers an expandable foundation for new applications and workflows. Perfect for news studios, the LDX Flex is an extremely affordable camera that delivers high-quality images with exceptional performance.

“With TV NOW, we aim to create an exceptional television viewing experience and the only way to do that is with superior technology in place. Grass Valley’s expertise and experience in broadcast technologies made them the obvious choice for us, and we are so pleased to be working with them on this important project,” commented K.N. Marzook, Chairman at KCCI.

“The broadcast market in India is currently going through a period of exciting change and is a vital part of Grass Valley’s pathway," said Stephen Wong, Senior Vice President of Asia Pacific, Grass Valley. "We’re excited to show broadcasters how our products can not only enable them to better manage their on-air operations but ensure flexibility for the future growth of their stations. Our solutions integrate seamlessly with TV NOW’s installed equipment, creating a one-stop solution to reach viewers faster, with enriched quality as news breaks around the globe. It also marks the first time GV Director and GV STRATUS will be deployed in India and signifies a powerful step forward for Grass Valley’s presence in India’s growing broadcast market”

About Grass Valley
Grass Valley is changing the way live television is made and delivered. Recognized with 18 Emmy® awards for technology innovation, Grass Valley's product portfolio—from image acquisition to playout—offers a complete end-to-end workflow of flexible, forward thinking solutions which enable broadcasters and content owners to build multiscreen, multiplatform futures. By simplifying and enhancing the way content is produced and distributed, Grass Valley gives customers the freedom they need to be creative in the studio, the field, and the newsroom. Merging optimizations of IT technologies with best-in-breed media systems, Grass Valley's next generation solutions deliver higher quality and greater efficiencies. Customers include world-leading broadcasters, teleproduction facilities, service providers, government, religious, educational, corporate, and independent video professionals. Grass Valley is headquartered in Hillsboro, OR, and maintains local presence across the globe with offices throughout North and Latin America, Europe, the Middle East, and Asia-Pacific regions.

For information about Grass Valley solutions and services, please visit


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