Nunchaku’s Roi Ricci Redefines Personal Space For Toyota Tundra


Last Updated: October 30, 2013 2:55 am GMT
(Los Angeles, California--October 30, 2013) Los Angeles/Buenos Aires-based Nunchaku director Roi Ricci tests the limits of ‘too close for comfort’ in the humorous new :15 online spot “Sauna” for Toyota out of Conill Advertising, Los Angeles. The spot features a husky man squeezing his way onto a crowded bench of sweaty sauna-goers, instantly making the experience less-than-relaxing for everyone. Ricci paid careful attention to casting for this campaign, choosing actors that he was able to work with to illicit the subtle, relatable performances so essential to the satirical humor. During filming, he worked strategically to ensure that not only were all the comedy beats hit, but that he was providing the best possible takes to allow the humor to be enhanced the humor in editorial.

The campaign also includes the :15, “Boyfriend,” which features a carpooling father who finds smug satisfaction when the ample cabin room in his Toyota Tundra does not provide close enough quarters for his his tween daughter and her boyfriend to sneak a cross-seat hand holding session.

Click HERE to see the spots.

Client: Toyota
Product: Tundra
Titles: “Sauna,” “Boyfriend” 2x :15
National Targeted Advertising & Strategy Manager: David Chung
Advertising & Strategy Planner: Jessica Geremia
Advertising & Strategy Planner: Alexander Du
Agency: Conill Advertising, Los Angeles
Group Creative Director: Veronica Elizondo
Copywriter: Marcela Angeles
Art Director: Grace Espejel
Management Supervisor: Annalise Rodli
Account Supervisor: Christine Jahina
Sr. Account Executive: Ruben Sierra
Dir. of Prod. Services: Lourdes Caballero
Agency Producer: Krysta Rosales
Production: Nunchaku
Director: Santiago (Roi) Ricci
Executive Producer: Leda Nasio
Producer: Valentina Bove
DP: Kris Carillo
1st AD: Iñigo Oleaga
Production Designer: Nick Goodman
Casting Director: Eric Erdek
Wardrobe Stylist: Malcolm Macani
Hair/Make Up: Yusuke Tateishi
Editorial & Post: MAkinE Studios
Executive Producer: Alejandra Padua
Post Supervisor: Eduardo Garcia

About Nunchaku
Nunchaku has infused global creativity and production expertise into a diverse range of advertising projects since 2002. With a knack for absurd, witty and character-driven storytelling, the Buenos Aires-based production and production services company breathes a unique brand of energy and enthusiasm into every project they take on. Led by former agency creative and director Nicolas “Nico” Kasakoff and Executive Producer Leda Nasio in LA. Nunchaku, characterized for having a swift production prowess and visionary eye, aims to bring fresh and creative ideas to the US Hispanic market.


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