Whitehouse’s Robinson Cuts Social Media Campaign for Dunkin’ Donuts


Last Updated: November 7, 2013 8:55 am GMT
(New York, United States--November 7, 2013) When coffee lovers tap out their next Twitter or Facebook post exalting Dunkin’ Donuts famous brew, they may find themselves starring in the company’s new social media-based ad campaign. A carefully selected group of Facebook and Twitter users who’ve tagged their posts with a #mydunkin hashtag are in fact already appearing in a 7-spot Web and TV campaign cut by Whitehouse Post Editor Adam Robinson in partnership with agency Hill Holiday and ACNE Director Tyler Manson.

Meg Iced Energy typifies the campaign. A college student bounces across campus and into a practice session with her a cappella group, Dunkin’ Donuts coffee in hand, as a voiceover of her reading her actual tweet sounds across the action: “Every a cappella rehearsal needs a dd iced coffee to get me though. #mydunkin.”

Client: Dunkin’ Donuts
Campaign Title: #mydunkin
Length: TV :15s

Agency: Hill Holliday
Chief Creative Officer: Lance Jensen
Executive Creative Director: Dave Banta
Group Creative Director: Chris D’Amico
Creative Director: Brian Donovan, Matt Rockett
Copywriter: Brian Donovan
Art Director: Matt Rockett
Agency Producer: Lisa Belden
Assistant Producer: Molly Troy
Account Team: Cameron Bruns, Caitlin Guigli
Planner: Megan Averell, Jen Hunley
SVP Director of Social Media: Mike Proulx
Senior Social Media Strategist: Kelsey Graham

Production Company: ACNE Production
Director: Tyler Manson
Executive Producer: Johnny Parker
Producer: Pete Murray
Cinematographer: Edward David
Line Producer: Tracey Karka
Cameraman: Edward David

Editorial Company: Whitehouse Post
Executive Producer: Lauren Hertzberg
Producer: Marcia Wigley
Editor: Adam Robinson
Editorial Assistant: Nate Katz

Music House: Butter Music and Sound
Music Producer: Annique DeCaestecker

VFX Company: Brickyard VFX

Animation Company: Gentleman Scholar & Blind

Post: Brickyard Boston
VFX Lead/Supervisor: Peter Bullis

About Whitehouse Post:
Editing & Post Production is what we do. London, New York, Chicago & Los Angeles is where we do it.


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