(Chicago, Illinois--November 15, 2013) Calabash Animation is once again making beautiful music with Lucky Charms and agency Saatchi & Saatchi, New York, as evidenced by the award-winning animation studio’s latest spot for the venerable brand, entitled “Rainbow Music.”
“It's one of the more colorful Lucky spots we've ever done,” Wayne Brejcha
’s Creative Director says. “We knew that we were going to get a lot of gorgeous color out of the pipe organ especially with rainbow marshmallow bits flying around. The challenge was controlling what could have easily turned into a cacophony of color. The mistyforest setting gave us the opportunity to incorporate a lot of deep blues and turquoises off in the distance -- all of which needed to be fine-tuned scene by scene.”
In the spot, Lucky the Leprechaun magically transforms a tree stump into an enormous, rainbow-colored pipe organ. As Lucky plays, waves of colored lights emanate from the individual pipes, which contain magical Lucky Charms bits. A sour note triggers the organ to explode in a blast of rainbow-colored light, raining cereal onto the kids who are always after his Lucky Charms.
For Executive Producer Sean Henry
this spot was one of Calabash’s most sophisticated projects to date, relying heavily on subtle lighting and color to drive the look.
“This spot features some elaborate lighting effects and design, and really takes advantage of the CG medium,” Henry explains. “A lot of consideration was involved in the cinematography and compositionwithin the frame. We’re constantly exploring and experimenting creatively with limits of CG, and thankfully we have clients that encourage us to push their ideas even further.”
Brejcha adds, “This is one of the few Lucky Charms spots in which the kids don't chase Lucky, and he doesn't chase after them.
The absence of a big chase scene made possible some quieter moments where we could concentrate on the performances and expressions of the characters.”
About Calabash Animation:
Led by Creative Director Wayne Brejcha
and Executive Producer Sean Henry
, Calabash Animation
is the Chicago, IL-based animation production studio known for its award-winning animation for the advertising and entertainment industries. Calabash Animation is perhaps best known for their creative character animation and development of some of America’s most beloved brand icons. In addition to it advertising working, the company has also produced several acclaimed short films, including ‘’Stubble Trouble,’
’ which was nominated for an Academy Award in 2002.
Click here to watch “Rainbow Music”
Click here for more info about Calabash Animation: http://www.calabashanimation.com/
Client: General Mills
Project: “Rainbow Music”
Agency: Saatchi & Saatchi, New York
Animation: Calabash Animation, Chicago, IL
Creative Director: Wayne Brejcha
Executive Producer: Sean Henry