Procera Networks and Avvasi Partner to Offer Mobile Operators Video QoE Management and Analytics


Video QoE Leverages High Resolution Network Intelligence To Measure And Establish Video KPI Metrics For Video Services

Last Updated: November 11, 2013 4:55 pm GMT
(Fremont, California--November 11, 2013) Procera Networks, Inc. (NASDAQ: PKT), the Internet Intelligence company, and Avvasi Inc., the leading vendor of QoE-driven video management and monetization solutions, today announced a joint solution and strategic partnership that integrates Avvasi’s industry-leading Q-VUE product with Procera’s PacketLogic™ Intelligent Policy Enforcement (IPE) system. The joint solution performs video Quality of Experience (QoE) measurement in real-time to provide the communication industry’s most comprehensive determination of video QoE in service provider networks.

Video traffic today accounts for more than 50 percent of all mobile traffic and is estimated to reach 70 percent in a few years. In response, Procera has chosen Avvasi as a solutions partner to address key customers looking for greater insight into OTT video quality through measurement of Key Performance Indicators (KPI). Mobile operators are trying to better understand, plan and manage network resources while satisfying their subscribers’ desire to consume video content at a consistently high level of quality.

Avvasi’s Q-VUE product will complement Procera’s core Internet intelligence offering by providing leading-edge video analytics such as video QoE traffic measurement per type of device, service, network and location. This capability will enable service providers to profile their subscribers’ use of video services and create new quality-assured, revenue-generating services whose perceived performance can be benchmarked against a measureable QoE. Procera will leverage its Advanced Traffic Steering capabilities to send video traffic to the Q-VUE solution, reducing the amount of hardware needed for large-scale fixed and mobile deployments.

“Measurement of mobile video quality is directly aligned with our analytics strategy, so partnering with the leading video-quality analytics company was the most logical step to take,” said James Brear, president and CEO of Procera Networks. “Our customers will gain tremendous insight from combining Avvasi’s Q-VUE with our Internet Intelligence data to develop a better understanding of how they can build successful video monetization strategies.”

“Video quality of experience measurement is a very specialized field that is ideally suited to complement Procera Networks’ world-class Intelligent Policy Enforcement capabilities,” said Mate Prgin, president and CEO of Avvasi. “Avvasi’s Q-VUE is the market-leading product in QoE measurement. We are excited to provide our unique technology and skill set to Procera’s customers.”

About Avvasi Inc.
Avvasi enables QoE-driven measurement, improvement and monetization of the video experience, and is the industry reference in mobile video QoE measurement and OTT video experience management. Avvasi provides operators with the tools to become Video Service Providers, enabling profitable participation in the value chain for mobile video delivery. Service providers around the globe are deploying Avvasi’s solutions to measure, improve and monetize mobile video in their networks. To learn how, visit

About Procera Networks, Inc.
Procera Networks Inc. (NASDAQ: PKT) delivers Internet Intelligence solutions to service providers and network equipment manufacturers for analytics and enforcement of broadband traffic worldwide. Procera’s solutions provide actionable intelligence and policy enforcement to ensure a high quality experience for any Internet and network connected devices. For more information, visit or follow Procera on Twitter at @ProceraNetworks.


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