IDC To Display Targeted Advertising And Video Contribution Solutions At CCW 2013


Last Updated: November 12, 2013 9:30 pm GMT
(Ottawa, Ontario--November 12, 2013) International Datacasting (TSX: IDC), a global leader in digital content distribution for the world’s premiere broadcasters, will feature its targeted ad insertion platforms and MPEG-2/MPEG-4 video encoder at the upcoming Content & Communications World Expo (CCW).

CCW is an annual convention focused on media and entertainment technology and also including includes HDWorld, SATCON and the Production + Post conferences. The conference is held from November 13 -14 at the Jacob Javits Center in New York City. IDC will be exhibiting in Booth #1348.

“CCW attracts high-profile broadcasters, film producers and video production professionals,” said Doug Lowther, President and CEO of IDC. “It’s an exciting show and always a welcoming venue for innovative technology. We’re looking forward to featuring our TV and radio ad insertion platforms which help broadcasters capture a greater share of ad revenue.”

Highlighted products will include: IDC’s LASERTM Targeted Ad Insertion Platform, STAR Pro AudioTM Solution, and the TITAN Video Encoder.

Globally, broadcasters and service providers lose millions of dollars in ad revenues every year because of licensing, regulatory and copyright issues specific to certain regions throughout the world. With the LASER solution, operators can provide regionalized ad insertion and blackout management for satellite delivered content – from one cost-effective platform. The solution’s blackout capabilities ensure that the broadcaster can safely sell and distribute any network-wide ad, even if it is not permitted or suitable for the entire distribution footprint.

Also for TV broadcasters, IDC will feature the TITAN MPEG-2/MPEG-4 video encoder. This cost-effective, high-performance encoder is designed for outside broadcast applications for news and sports programming contribution. With the TITAN, operators can easily set up contribution links using intuitive menus and front panel controls to set compression and modulation parameters. A built-in browser interface is equally user friendly. The TITAN video encoder interoperates with a wide variety of DSNG systems, provides compression format flexibility and now offers more software/hardware features bundled into one affordable system. IDC has over 20 years of experience delivering professional MPEG video contribution encoding platforms and has over 5,000 installations worldwide.

Additionally, IDC will highlight the second generation of its popular STAR Pro Audio Solution. STAR provides radio networks with localized ad insertion, helping them boost revenue and lower operating costs. The STAR platform’s ad and program insertion capability allows operators to send selected ads to specific regions or receivers. Stored audio files can be inserted seamlessly into live or recorded programming. Cost savings can also be realized through shared hub support, which enables multiple radio networks to share one multi-channel receiver instead of deploying several single-channel receivers. Additionally, the STAR platform uses up to 70% less satellite bandwidth compared to other solutions, resulting in significant cost savings.

About International Datacasting Corporation:
International Datacasting Corporation (TSX: IDC) is a global leader in digital content distribution for the world’s premiere broadcasters in radio, television, data and digital cinema. IDC offers a broad portfolio of advanced solutions including the STAR Pro AudioTM Solution, LASERTM Targeted Ad Insertion Platform, and the Digital TattooTM DTH Over IP Gateway. The company’s products and solutions are in demand for radio and television networks, targeted ad insertion, digital cinema, 3D live events, satellite news gathering, sports contribution, VOD, and IPTV. IDC is headquartered in Ottawa, Canada, with regional offices in Arnhem, the Netherlands and in San Diego, California. The company has installations in over 100 countries and service offices in Thailand and Singapore, and an international network of value-added partners and resellers. For more information visit:


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