Backyard’s Greg Kohs Fuels A Lifelong Aerial Passion Powered By Google


Last Updated: November 20, 2013 4:55 am GMT
(Los Angeles, California--November 20, 2013) Backyard director Greg Kohs delivers his unique brand of soulful "captured not contrived" filmmaking to the new impassioned Google Stories film “Laurent Aigon: l'autre façon de voler” or “Laurent” out of 72andSunny/Amsterdam. The 3:15 film tells the genuine story of a man who rediscovers his childhood obsession of flight by engineering his own fully functioning flight simulator. The short is the second of a series of Google Stories that Kohs has completed, including a previous short, “Perfection,” that authentically follows a quirky yet beloved high school music teacher on his journey to win a million dollars by playing a video game.

Click HERE to see the online film.

Kohs dove into the collaborative creative process from the ground floor, teaming up with the Google and 72andSunny creatives to uncover the most personal and honest moments of this man’s tale. Once in France with the creative team, Kohs connected with the film’s subject and began to foster a relaxed, natural relationship. During filming, Kohs and the team crafted an artful, unvarnished approach to visually illustrate the film’s compelling arc and how this man’s story would be told.

Notes Kohs, “I love making soulful films like these. As a storyteller, it was awesome to collaborate with such a smart creative team to tell Laurent’s captivating story. Being involved from the ground floor with the creatives enabled me to artfully capture the passion of Laurent’s story in a fashion I’m extremely proud of.”

A waiter by trade and an avid surfer, “Laurent” features a persistent French man whose lack of focus prevented him from realizing his childhood dream of becoming a pilot. Intent on reclaiming his love of flying, Laurent is inspired to build his own flight simulator. Using Google search, he scours the Internet for all of the parts necessary to build a fully operative machine, obtaining specific pieces from all over the world. The resulting masterpiece is built in his daughter's bedroom, and is professional grade. Laurent finds satisfaction not only in its completion, but also in sharing his passion with his family, friends and community.

We are Backyard: a trusted production company, defined by genuine talent and driven by a commitment to deliver inspired creativity beyond expectations. With offices in Venice, New York City and Cape Town, Backyard utilizes its global reach to collaborate with top international clients from around the world.

Backyard is led by President/Partner Blair Stribley, Managing Director/Partner Chris Zander, VP/Executive Producer Kris Mathur, and Partner Tom Duff and his Partners at Optimus. Backyard takes pride in its down to earth team, and a collaborative approach that encourages loyalty and long-term relationships with clients.

For more information, please visit:

Client: Google
Title: “Laurent Aigon: l'autre façon de voler” 3:15

Agency: 72andSunny/Amsterdam
Executive Creative Director: Carlo Cavallone
Writer: Yann Corlay
Brand Director: Mike Goller
Producer: Stephanie Oakley
Creative Director: Josh Rosen
Head of Operations: Clare Donald
Production Company: Backyard
Director: Greg Kohs
Line Producer US: Karen Chen
Line Producer FR: Michel Moniot
Director of Photography: Greg Kohs
President/Partner: Blair Stribley
Managing Director/Partner: Chris Zander
VP/Executive Producer: Kris Mathur
Head of Production: Emily Malito
Editor: Xavier Perkins


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