(Los Angeles, California--December 5, 2013) Los Angeles/Buenos Aires-based Nunchaku director Sebastian Schor takes the panic out of family mornings in the new :30 “Done” for Jimmy Dean out of Walton Isaacson, L.A./Chicago/NYC/Tokyo. Produced for the Hispanic market, the spot features a family of four functioning like a well-oiled machine with the help of Jimmy Dean.
to see the spot.
” signals the first time Jimmy Dean has developed branded content for the Hispanic market. Given this, Walton Isaacson tapped Schor for his spot-on casting chops, needing to reflect an authentic Latin American family. The director then carefully recreated a credible, typical morning before kids head to school and parents head to work. The spot was produced for the sometimes-hectic back-to-school season.
” opens on a rushed mother checking with her daughter and son, “Ready?” she asks. They reply “ready” or “done” as they efficiently gather books, science projects and tie their shoes. Last thing: breakfast. The husband enters the kitchen and sees the mother with the big yellow Jimmy Dean sun, “Done,” they say holding a Jimmy Dean boxed breakfast. The family happily eats together at the table as the tag, “Let’s have a shining day,” closes out the spot.
Client: Jimmy Dean
Spot Title: "Done,
VP, Jimmy Dean: Amy Grabow
Senior Brand Manager - Activation, Jimmy Dean: Tamara Elliott
Agency: Walton Isaacson, L.A./Chicago/NYC/Tokyo
Group Creative Director: Miguel García Castillo
Group Creative Director: Martín Cerri
Associate Creative Director: César Sánchez
Group Account Director: Matt Kraus
Senior Account Executive: Amanda Lewensky
Senior Hispanic Strategist: Rochelle Newman-Carrasco
Executive Producer: Dana Offenbach
Agency Producer: Shauna Williams
Director: Sebastian Schor
Executive Producer: Leda Nasio
Producer: Angela Díaz
DP: John McCabe
1st AD: Todd Lent
Production Designer: Nick Goodman
Editorial and Post: MAkinE Studios
Producer: Lissette Lambert
Nunchaku has infused global creativity and production expertise into a diverse range of advertising projects since 2002. With a knack for absurd, witty and character-driven storytelling, the Buenos Aires-based production and production services company breathes a unique brand of energy and enthusiasm into every project they take on. Led by former agency creative and director Nicolas “Nico” Kasakoff
and Executive Producer Leda Nasio in LA. Nunchaku, characterized for having a swift production prowess and visionary eye, aims to bring fresh and creative ideas to the US Hispanic market.
About Walton Isaacson
Founded in 2005 by marketing innovators Aaron Walton, Cory Isaacson and esteemed partner Earvin "Magic" Johnson, Walton Isaacson (WI) provides strategic and creative solutions for many of the world's largest and most aggressive brand marketers. This innovative agency model marries award-winning, full-service advertising, digital and social capabilities with below-the-line expertise across multiple disciplines, providing unprecedented value and efficiency for its partners. WI's marketing specializations include Sports, Lifestyle, Entertainment, Experiential and Branded Content, as well as cultural expertise across General Market, African American, Hispanic and LGBT consumer segments. This highly integrated approach to client business substantiates the agency's focus on being "The Planet's Most Interesting Agency."
Walton Isaacson offices are headquartered in both Chicago and Los Angeles, with additional offices based in New York, Miami and Tokyo. Clients include Avión Tequila, Beam Inc. (Basil Hayden’s, Courvoisier, Cruzan Rum, Jim Beam, Kilbeggan’s Irish Whiskey, Knob Creek, Skinnygirl Cocktails, 2 Gingers), Charitybuzz.com
, Hillshire Brands, Lexus, McDonald’s, One.org
, Samsung, The Los Angeles Dodgers, Toyota, Unilever (AXE, Clear Hair Care, Degree, Dove, Suave, Nexxus, TRESemmé), Verizon Wireless and Wells Fargo.