(New York, United States--November 28, 2013) Tool is pleased to announce the addition of Director Alec Helm to its roster. The rising talent has already been recognized this year with a spate of the industry’s most prestigious awards, including honors from the Cannes Lion, Webby, Art Directors Club, Young Guns, AICP, CLIO, D&AD, LIA and ANDY awards. These accolades arrive on the back Helm’s evocative, documentary-style output – including the short film “Les Ballets de Faile” for the New York City Ballet, and the cinematic vignettes of “Hashtag Killer” and “4 Year Old’s Bucket List” for Water is Life. Helm was also recognized at One Club’s 2013 Emerging Directors Showcase in the PSA category.
is an award-winning production company, representing top live-action directors and interactive directors for advertising projects. From funny… visually engaging… and/or interactive, Tool’s diverse roster of unique talent creates unforgettable commercial and digital content across all platforms.