(Fremont, California--December 19, 2013) Blackmagic Design today announced that director Shane Meadows shot Jake Bugg’s latest music video on the Blackmagic Cinema Camera and Pocket Cinema Camera, and completed color correction on DaVinci Resolve.
Nottingham born singer songwriter Jake has taken the UK and European music scene by storm since his self titled debut was launched in 2012. “Slumville Sunrise” is the second single from his latest album, Shangri La. Shane Meadows is a Bafta winning British filmmaker, responsible for such raw dramas as This Is England, Dead Man’s Shoes and the recent Stone Roses biopic, Made Of Stone.
Shane and Jake met in London during a Stone Roses concert, which Jake was supporting. As this was from Jake’s second album, there was a conscious desire on Meadows’ part to show a ‘different’ side to the artist. “I really wanted to do something that was less cool, which he is, while still having fun with it. The 'Slumville Sunrise' lyrics and meanings helped shape the locations, costume, feel and effects of the video.”
As the duo share Nottingham as their home town, it became an integral character in the video itself. “The song’s lyrics talk about Nottingham in a not so positive a light. Because of that we chose a variety of locations to show audiences different aspects of the city. In fact, some of the locations that we chose were ones I’d used previously in my short films.”
“Blackmagic’s cameras were unbelievably maneuverable, which meant we could react more quickly to changes in the environment, while also being a little more spontaneous. During set piece scenarios we were able to use all of the two Pocket Cinema Cameras and one Blackmagic Cinema Camera in very small spaces because they were so small making coverage and locations easier to handle. This really complemented the fun nature of the shoot as we could chop and change, or grab anything interesting as we went along without worrying about long set ups,” said Meadows.
“The sensitivity and latitude afforded by the 13 stops of dynamic range on both cameras meant we were able to shoot largely with only incidental lighting, or daylight, making them incredibly versatile on location. The cameras have great adaptability, latitude and quality - at times too good for this video - so we actually pulled down some of the quality of the images to achieve the look we wanted.”
“The Super 16 sensor on the Pocket Cinema Cameras gave the project a really raw documentary feel, which matched Jake’s costume and the low key locations, furthering the organic feeling of the video as a whole. At the same time, the Pocket Cinema Cameras were of a quality that could stand up to the Micro Four Thirds sensor of the Blackmagic Cinema Camera, which we were using as our main camera.”
About Blackmagic Design
Blackmagic Design creates the world’s highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and film restoration software for the feature film, post production and television broadcast industries. Blackmagic Design’s DeckLink capture cards launched a revolution in quality and affordability, while the company’s Emmy™ award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including stereoscopic 3D and 4K workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, United Kingdom, Japan, Singapore, and Australia. For more information, please check http://www.blackmagicdesign.com.