(Los Gatos, California--December 31, 2013) Binge watching may be the new normal, but in 2014 a surprising number of people are willing to get off the couch for all that TV viewing. According to a recent survey among 1,000 US Internet users conducted by Netflix, Inc. (Nasdaq: NFLX), more than 50% of respondents were willing to exercise while binge watching instead of slouching on the couch.
In the same survey, nearly half (45%) of respondents agreed they would be more motivated to exercise if they had access to their favorite TV shows on-demand and commercial free while working out. Sitcoms come out on top as the favorite genre to watch while working up a sweat, with more than one in three (36%) choosing humor over serialized dramas (27%), Sci-Fi/fantasy (24%) or reality shows (20%).
That makes sense, as multiple studies show that watching entertainment, like Netflix, while working out makes people more likely to exercise for longer periods of time and stick with their fitness regimen.
Harley Pasternak, celebrity fitness expert and New York Times bestselling author, is working with Netflix to remind people how incorporating entertainment into your workout can jump start your New Year's resolution.
"I call it the Netflix fitness effect," said Pasternak. "My clients have been working out with Netflix for years. It makes cardio feel easier and less boring. Whether you're watching at home doing resistance exercises or taking your tablet or phone to the gym, Netflix gives people an extra reason to sweat."
Pasternak, whose superstar client roster includes Lady Gaga, Katy Perry, Kanye West, Megan Fox and many others, recommends his clients find a show they love and make a pact to only watch it while working out. "Not only does it make your workouts easier, but you end up looking forward to them more," Pasternak said. "If you can only watch 'Breaking Bad' when you're on the treadmill, you're going to find yourself wishing there were more hours in the day to workout."
About Netflix, Inc.
Netflix is the world's leading Internet television network with over 40 million members in more than 40 countries enjoying more than one billion hours of TV shows and movies per month, including original series. For one low monthly price, Netflix members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.
About Harley Pasternak
Harley Pasternak, MSc, is the New York Times bestselling author of The 5-Factor Diet and The Body Reset Diet. He was also a cohost on ABC's The Revolution. He holds a masters of science in exercise physiology and nutritional sciences from the University of Toronto and University of Western Ontario.
This survey was conducted using Google Consumer Surveys between December 21 and 23, 2013 among 1,000 randomly sampled internet users in the United States across the Google Consumer Surveys publisher network. Figures for age, sex, and region were weighted where necessary to bring them into line with their actual proportions in the US population. The average margin of error is +/- 3%.