(New York, New York--January 27, 2014) NY-based First Wave TV has signed London-based director Kit Lynch-Robinson for U.S. representation. His diverse portfolio reflects the essence of visual storytelling, as Lynch-Robinson has crafted emotionally engaging work for top brands such as Google, Samsung, Ikea, McDonald’s and Peugeot. An early adapter of digital content, Kit’s nuanced work has earned notable viral reach for content encompassing documentary, scripted comedy and action genres.
In addition to award-winning advertising, Kit regularly lends his directorial talents to helm segments for the BBC series, ‘Top Gear,’ the world’s most viewed television show with over 350 million viewers in 200 countries. Directing these segments allows him to direct cross-genre, embracing the series’ unique high-octane action, infused with ludicrous humor.
to see a reel of his work.
Notes First Wave
Executive Producer Justin Havlik, “Kit brings an elevated approach to real people advertising campaigns. His work is at the forefront of the ever-evolving genre and covers the creative gamut. His sensibilities are globally accepted and his level of personal and professional energies elevates the work he touches. A love of humanity, a passion for the art of filmmaking and the ability to push ideas to new heights is why Kit is an integral part of the First Wave family.” Adds Lynch-Robinson, ”I really respect Justin’s attitude and the way that he runs the business. His proactive approach to developing creative talent is a tremendous asset.”
Kit grew up in rural England, refining his directing chops with a hands-on approach, filming his own scenes infused with amateur stunts. After working alongside an array of top commercial directors, he made a name for himself as a director in 2005 by helming one of the films of the visionary interactive Hewlett Packard ‘Hype’ campaign that won 34 industry awards including two Gold Cannes Lions. Embracing the digital space early on, Kit has continued to craft inventive approaches to adapting campaigns to the ever-developing online landscape as seen in his recent work for UK meat snack brand Fridge Raiders via Saatchi & Saatchi London. Kit leveraged user-submitted prototypes of a hands-free snacking device to create quirky test videos that were released through the brand’s social media channels. The “MMM3000” campaign garnered over 110 million impressions and won numerous awards including a Bronze Cannes Lion.
Prior to joining First Wave TV, Kit was represented in the U.S. by Saville.
About First Wave TV
Founded in 2011, First Wave TV is a fully integrated production company comprised of award winning directors that support the US and International markets.
The company focuses on new media & branded content projects including commercials, web-based series, viral videos, short films, music videos and television programming.