HIFI Project Continues To Deliver For Target’s “Everyday Collection” Campaign


Last Updated: January 28, 2014 11:15 am GMT
(Minneapolis, Minnesota--January 28, 2014) Led by Executive Producer/Music Supervisor Chris Heidman, the Minneapolis office of HiFi Project just completed another round of music supervision for Target’s super popular “Everyday Collection” campaign. Heidman licensed tracks for two of the new spots. For “Shaking the Tree,” he licensed “Gimme What You Got (pull the trigger)” by Black Daniel (Alex Metric Remix). For “Breakfast Table,” Heidman licensed “Das Geheimnis” by Siriusmo. HiFi Project Co-Founder/Composer Paul Robb composed an original track for a third spot entitled “Leftovers.”

To view the new campaign from Target: http://hifiproject.com/reels/target-new/

Client: Target
Spot Titles:
Shaking The Tree”/song “Gimme What You Got (pull the trigger)” by Black Daniel (Alex Metric Remix)
Breakfast Table”/song “Das Geheimnis” by Siriusmo”
Music Licensing by HiFi Project EP/Music Supervisor Chris Heidman

Leftovers”/original music composed by HiFi Project Composer Paul Robb

Ad Agency: mono
Creative Director: mono

Production Company: Whitelabel Product
Director: Matthew Donaldson
DPs: Gosta Reiland, Ellen Jacobson-Clarke, Annique Decaestecker
Executive Producer: Oliver Hicks
Head of Production: Lynn Zekanis
Line Producer: Amanda Clark

Editorial Company: Final Cut/New York & L.A.
Editor: Arianna Tomasettig

Music Production Company: HiFi Project
EP/Music Supervisor: Chris Heidman (“Shaking the Tree,” Breakfast Table”)
Co-Founder/Creative Director/Composer: Paul Robb (“Leftovers”)
Co-Founder/EP: Birgit Roberts

Postproduction Company: Company 3/New York
Colorist: Tim Masick

Visual Effects Company: Pixel Farm/Minneapolis
VFX Supervisors: Tony Mill, Kurt Angell
Sr. VFX Artist: Jay Holgate
VFX Artists: Mike Kolloen, Luke Braith
Director of Animation: Tom Doeden
Animators: Scott Kassekert, Riley Eastman
Executive Producer: Bill Kruse
Producer: Krystal Lamoureux

Audio Post Company: BWN/Minneapolis
Mixer: Carl White


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