Kia Big Game Commercial “The Truth” Cut by Jono Griffith of Union/Circus


Union Editorial Pieces Together a Magical Morpheus Tour for the Kia K900

Last Updated: February 3, 2014 8:59 pm GMT
(New York, United States--February 3, 2014) A couple is treated to a dose of “The Truth” about luxury in Kia’s Superbowl entry via David&Goliath. The spot, in which Laurence Fishburne reprises his role as “Morpheus” from "THE MATRIX", was cut by Jono Griffith of Union Editorial/Circus. When the couple chooses the red key, Morpheus accompanies them on a ride that becomes more elegant, bombastic - and explosive - at every turn. The project, which includes a 1:32 YouTube version and a game day :60, was helmed by directors Carl Erik Rinsch and Colin Jeffrey, with Post Production by Digital Domain and music by HUM.

View the 1:32 version here:

Project Credits:
Client: Kia
Spot Title: “The Truth
First Airdates: 1/28/14 (Web 1:32), 2/2/14 (broadcast :60)

Agency: David&Goliath
CCO: David Angelo
Exec. Creative Director: Colin Jeffery
ACD/Art Director: Kristian Grove Moller
Art Director: Mike Wilson
Copywriter: Courtney Pulver
Head of Production: Carol Lombard
Executive Producer: Paul Albanese
Sr. Producer: Jennifer Giannettoni

Production Co.: MJZ
Director: Carl Erik Rinsch
Director: Colin Jeffery
President: David Zander
Executive Producer: Kate Leahy
Head of Production: Janet Nowosad
Producer: Line Postmyr
Director of Photography: Christopher Soos
Production Designer: Jan Roelfs
Wardrobe Stylist: Kym Barrett

Editorial: Union Editorial / Circus
Editor: Jono Griffith / Circus
Executive Producer: Michael Raimondi
Senior Producer: Joe Ross
Assistant Editor: Jedidiah Stuber

Post Production: Digital Domain
Visual FX Supervisor: Eric Barba
President, Commercials: Rich Flier
Exec. Producer/Head of Production: Scott Gemmell
Sr. Commercials Producer: Tiffani Manabat
VFX Producer: Rachel Mariscal

Music & Sound Design: HUM
Executive Producer: Debbi Landon
Creative Director: Scott Glenn
Sound Designer: Dan Hart

Audio Mix: Margarita Mix
Mixer: Nathan Dubin


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