IdeaWork Studios’ Uncommon Approach is Foundation for Uncommon Expertise


Last Updated: February 3, 2014 9:33 pm GMT
(Santa Barbara, California--February 3, 2014) and New York, NY, – IdeaWork Studios, an award winning full-service branding and interactive firm, is notably uncommon. The firm was founded with a particular principal: be the antidote to the big agency experience. They know that big is not synonymous with excellence, and thus have carved an impressive reputation for themselves as small; without the burden of bureaucracy of their industrial-sized counterparts, they are immensely effective. To that end, their roster of clients is as impressive as their work, which focuses primarily on hospitality, nightlife, gaming, luxury, and fitness industries.

“Our size empowers our direct approach. We’re doers, and we focus solely on providing the highest quality work with the highest level of service,” says Jay Schwartz, founder and Chief Creative Officer of IdeaWork Studios. Now entering their fifteenth year, IdeaWork Studios has established a body of work that solidifies the firm’s position of authority and expertise, and more than makes the case for abandoning the conventional agency formula. Their boutique hospitality prowess is a veritable who’s who, including Ian Schrager’s PUBLIC and EDITION Hotels, the Gansevoort Hotel Group, The Line, Sunset Tower, Paramount Hotel, NoMad, and numerous branding and web projects for Chef Jean-Georges Vongerichten, including his corporate website, diverse restaurants, and the just-opened Inn at Pound Ridge by Jean-Georges. IdeaWork has also recently completed several web projects for Chef Michel Richard, with more in the works for Chef Charlie Palmer.

“We truly are full service - from the name to the paint,” says Schwartz. “We develop brand and creative strategy, design and develop websites, microsites, and mobile sites, implement custom content management systems, and manage online and search marketing. Every piece of a brand’s identity is important – we work very closely with clients. It’s all symbiotic, and crucial to executing exceptional work. Unlike many other small agencies, where outsourcing usually looms large, or large agencies, where work gets bogged down in management layers, we do it all, without compromising quality or efficiency.”

“Like IdeaWork Studios, our clients are refined, distinct, uniquely singular, says Schwartz. “I believe that, in addition to our work, the fact that we’re analogous to them is a reason we’re so frequently tapped by the boutique hospitality industry. We’re not so big that the experience is impersonal, and not so small that the product is compromised. Every property we work on is unique, and every management style is unique. Each has its own need, and specific elements. We are able to apply our knowledge to all our hospitality clients, but we are conscious and protective of the individuality of every brand.”

IdeaWork Studios, Inc. is a full-service interactive agency with offices in Santa Barbara, CA, New York City, and Las Vegas. IdeaWork prides itself on being the antidote to the big agency experience, proving that big things can come from small offices; the team focuses on excellence and efficiency, delivering big agency-quality work, but without the big agency bureaucracy. IdeaWork specializes in fine dining, fitness, hospitality, nightlife, gaming, and luxury industries. For more information visit them online, or like them on Facebook at


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