(New York, New York--February 6, 2014) The luxury vintage curators of LXR & Co. are pleased to announce the official grand opening of their flagship store in New York’s SoHo area at 112 Wooster Street. After a successful two-month run as a pop-up boutique for the 2013 holiday season, best known for the “Birkin Bar,” LXR & Co. has permanently opened their doors on February 4th, 2014, just in time to kick of New York Fashion Week. The opening night celebrations, hosted by DJ and “It” girl, Hannah Bronfman, unveiled unique custom designed artwork by Mike Frederiqo as well as a conceptual fashion film directed by Jenna Elizabeth.
The brand’s second store embodies the LXR & Co. vision to become a leader in the “brick-and-click” retail integration. “There are great synergies between our online business and brick-and-mortar stores, the daily contact with our clients allows us to better understand their needs and aspirations. Being in SoHo also gives us access to an international clientele that we don’t reach online today,’’ says Frederick Mannella, Founder/CEO of LXR & Co.
To celebrate this major milestone for the brand, LXR & Co. has partnered with The Hague-based artist and illustrator, Mike Frederiqo
, whose custom work for the brand was unveiled at the opening. Most recognized for his colorful cartoon-like illustrations of designers like Karl Lagerfeld, Coco Chanel, Louis Vuitton and more, Frederiqo has created a unique series of artwork on LXR & Co.’s coveted vintage Louis Vuitton trunks and Chanel handbags, which will be on display at the LXR & Co store for the month of February.
‘’Mike Frederiqo’s style was a perfect fit with the LXR & Co. brand identity and culture. His work is fun, engaging and brings a new twist to the very traditional luxury industry.’’ – Explains Frederick Mannella of the collaboration.
Furthermore, LXR & Co. has brought in fashion filmmaker, Jenna Elizabeth
, known for her uniquely edgy short films to bring Frederiqo’s artwork to life with a conceptual film shot in collaboration with the Circus Warehouse that was projected at the store’s grand opening. The film incorporates a unique series of bodies in motion interacting with Frederiqo’s custom artwork in a way like never before seen in fashion. “We have the chance to sell the most beautiful fashion accessories in the world, we wanted to go off the beaten path and find new ways to put them in action.’’ – Adds Mannella on the reason for the fashion film collaboration.
The store itself is another piece of artwork brought into the equation. Designed by architect Gregory Okshteyn of Studios Go
, the space is almost unrecognizable from its pop-up counterpart, appearing in sleek charcoal grey rather than the white that coated the pop-up’s walls initially. Glass vitrines line the middle of the high-ceilinged store full of sparkling vintage jewelry from brands like Chanel, Cartier, Rolex and more. And, of course, the store would not be complete without the much buzzed-about “Birkin Bar
” – an art-installation type of display of the brand’s extensive collection of rare Hermès Birkin handbags, now complete with a permanent bar upgrade.
Offering unparalleled access to designer vintage accessories for women and men alike, LXR & Co. will now extend its impressive offering to New York residents and visitors full-time, while fashion lovers can continue to take advantage of their incredible service and highly curated authentic product offering online at LXRCo.com, which offers daily sales on vintage designer accessories from brands like Chanel, Louis Vuitton, Hermes, Gucci, Dior, and more, all at up to 80% off their original retail cost.
About LXR & Co
LXR & Co. specializes in vintage luxury accessories of brands such as Hermès, Chanel, Louis Vuitton, Cartier, Rolex and more. Launched in 2012 as a pure e-commerce player, LXR & Co. has two stores in SoHo, New York and in Beverly Hills, California. Products sold LXRCO.com
are available in the USA, Canada and in 11 Western Europe countries.
LXR & Co. prides itself in giving access to the best vintage luxury products to its clients. Each product sold by LXR & Co. is purchased by the company’s international buyers and certified by experienced in-house authenticators providing the highest quality guarantee on the market. LXR & Co. sources its product through private auctions, individual collections and directly from the consumer in its retail locations. For more information on LXR & Co., please visit http://www.LXRCo.com
New York Flagship Store: 112 Wooster Street (between Spring St and Prince St), New York, NY 10023
Beverly Hills Store: 9638 Brighton Way, Beverly Hills, CA 90210
About Mike Frederiqo
Mike Frederiqo is a young artist from The Netherlands, born in 1991. From the time he was able to hold a pencil, Mike was drawing and painting. Frederiqo’s art training began from a young age, initially putting his skills to work as a tattoo and graffiti artist. Today, his focus is on illustrations and design, all slated with a fashion theme. His first major branded project was Pharrell Williams’s BAPE soup, based on Andy Warhol’s infamous Campbell’s soup piece. Following his first major fashion project, Frederiqo created a series of pieces inspired by SpongeBob SquarePants
, in which he depicted legendary fashion designers as variations of the famous SpongeBob
cartoon character. The SpongeBob series garnered the attention of numerous fashion and art publications, and from there Frederiqo’s popularity in the fashion world soared, allowing him to collaborate with various brands on custom logos featuring their founders, creative directors and designers embedded within the logo. For more information, please visit http://www.MikeFrederiqo.com
About Jenna Elizabeth
Jenna Elizabeth is an American filmmaker based in New York City. Profiled in Elle Italia as one of the most creative women in the industry, Jenna has shot such subjects as Erin Wasson, Julianne Moore, Julian Casablancas, and Kanye West. Her work has been featured for Vogue Italia, Elle Italia, W Magazine, Vs Magazine, Dossier
, and Bullett Magazine
. Elizabeth is the recipient of the 2011 Davey Awards for "From Civilization to Power
" documenting the collaboration between Kanye West and artist Marco Brambilla. For more information, please visit http://www.JennaElizabethStudio.com
About Studios GO
Studios GO is a premier, creative, high-energy, responsive design firm that develops innovative ideas through Architecture, Interiors, and Product Design. With expertise in the restaurant, retail, beauty, & high end residential sectors, our creative solutions generate intelligent trend-setting designs.
At Studios GO, a full range of design services are offered to enhance experience, stimulate social interaction, and add value. Our goal is to exceed your design expectations while maintaining your project’s scheduling and budgetary constraints. This is accomplished by confident decision making, strong understanding of building technology, innovative materials, and state of the art fabrication techniques. For more information, please visit http://www.studiosgo.com