Panorama Goes for Gold with Orad at the Sochi 2014 Olympic Games


Last Updated: February 10, 2014 4:19 pm GMT
(Russia--February 10, 2014) Panorama, Russia’s largest facility company has chosen Orad enterprise graphic and sports solutions to cover the Sochi 2014 Winter Olympics. The graphics and live analysis production workflow features Orad’s MVP Emmy Award Winning sports enhancement solution and PlayMaker slow motion video sports server.

Panorama are using Orad's MVP and PlayMaker primarily for their coverage of hockey, figure skating, bobsleigh, and curling. MVP is used in hockey, for example, to analyze the games' strategy, whereas in figure skating it is used to count how many rotations the skater spins/jumps. In curling, MVP provides viewers with a bird's eye view of the match for a unique perspective. The bobsleigh event will be enhanced with MVP's difference maker feature, enabling viewers to easily compare the technique and movement of different races by presenting them together as if the two events happened simultaneously.

All Orad Sports solutions can be used under any weather condition and for any sports event.

“Thanks to our successful performance in the Kazan University Games, we chose to continue using Orad’s graphic and sports enhancement solutions for such a major sporting event like the Winter Olympics” ; CEO Vasily Kiknadze said.

Panorama approached Orad, and its Russian distributor Qualitron, because of their excellent reputation in the field of special event sports broadcasts.

About Orad Hi-Tec Systems
Orad Hi-Tec Systems is a world-leading provider of real-time 3D broadcast graphic, video server, and media asset management solutions including news, channel branding, sports production and enhancement, elections and special events, virtual studios, and virtual advertisement. Orad's compelling solutions streamline production workflow, enhance viewer experience, and improve production value. Founded in 1993, Orad is a public company listed on the Frankfurt Stock Exchange (OHT). More information is available at


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