CoverGirl Proves ‘Girls Can’ with Star-Studded Spot Cut by Union’s Eric Argiro

News

Commercial to Air During Olympic Closing Ceremonies

Last Updated: February 24, 2014 4:34 pm GMT
(February 24, 2014) A new CoverGirl spot created via GREY and edited by Eric Argiro of Union is set to break on-air during the closing ceremonies of the Olympic Games on NBC February 23. The message is that “Girls Can” - and it’s backed up by a host of notable ladies including Queen Latifah, Pink, Sofia Vergara, Katy Perry, Ellen Degeneres and rising stars Janelle Monae and Becky G.

Client: P & G
Brand: CoverGirl
Title: "Girls Can"
First Airdates: web - 2/21/2014(



); broadcast - 2/23/2014




Agency: GREY
ECD: Alice Ericsson
AD: Natsuko Bosaka
CW: Anne Stesney
Producer: Keira Rosenthal
Assistant Producer: Alex Desantis
Print Producer: Jen Pugliese

Directors:
Johan Renck (Queen Latifah, Becky G, Pink, Sofia Vergara & Janelle Monae)
Solve Sundsbo (Katy Perry)
Tom Munroe (Ellen Degeneres & Natalee Wiebe)

Post Production: Union Editorial
Editor: Eric Argiro
Assistant Editor: Nellie Phillips
Motion Graphics: Chris Bialkowski
Executive Producer: Caryn Maclean
Producer: Susan Motamed

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