Aframe Expands North American Team by Naming Broadcast Industry Veteran as Its NYC-based Vice President of Sales


David Frasco’s Network Broadcast Experience, Industry Relationships to Help Aframe Build Out US Sales Team in Service to Major TV, Film, News and Sports Productions

Last Updated: March 3, 2014 4:27 pm GMT
(Boston and, London/United Kingdom--March 3, 2014) Aframe, whose cloud video production platform is behind some of the biggest names in broadcast TV production, announced that it has named long-time media and entertainment industry player David Frasco as its new vice president of North American sales, based in New York City.

“We're delighted to welcome a leading industry player like David Frasco as we further expand our US team.”

Formerly with Avid Technology, David Frasco has over 30 years of experience in editing, post production and building out marketing and sales teams for solutions that have transformed content creation and production workflows. For the past 14 years David served as Avid’s director of enterprise accounts, assisting clients to deploy file based workflow and production systems. He was instrumental in the debut of game-changing solutions for the past four Olympic Games. In earlier positions David also was a product manager with deep expertise in the company’s graphics and editorial solutions. Prior to joining Avid, David was director of marketing for Chyron, a post production product manager for Sony Broadcast, and a freelance video editor handling both online and offline finishing for broadcast TV, corporate video and advertising spots.

As more broadcasters are finding that cloud scale and economics are too compelling to ignore, Aframe’s appointment of David Frasco will help the company tap into the innovative professional video communities in New York and Los Angeles that are eager to leverage new and smarter ways to create and distribute content.

“In 2013 Aframe saw its awareness and adoption rise significantly, and its new customer deployments include some of the biggest names in US news and sports programming,” said Mark Overington, president of Aframe North America. “We're delighted to welcome a leading industry player like David Frasco as we further expand our US team.”

Aframe at NAB 2014 –SL 9110
At NAB 2014 Aframe [South Lower Hall, # SL 9110] will launch the next generation of its cloud video platform, Aframe 3.0, including a new desktop app offering automated media movement workflows, custom transcoding technology, an HTML5 player for precision control ahead of the edit and asset management features that save immense time and hassle in broadcast video production. Aframe 3.0 makes news & sports as well as media & entertainment professionals more productive and helps them leverage existing on-premise assets more efficiently with the peace of mind that assets are fully under control and secure. New features include:

  • A desktop app with smart upload technology that enables Aframe users to save time and hassle in uploading and distributing files out. The app automatically detects the best connectivity settings before sending the clips to Aframe where it automatically transcodes them to a viewing copy. Users can then configure the app to automatically push the clips to other users’ desktops, for maximum convenience.

  • Automatic transcoding features including automatic transcoding to a house format or custom transcoding per clip that mean less effort spent transcoding everything to be used, and less expense on transcoding tools.

  • Expanded access controls and refined permission features that provide a “mission control” administrator view, enabling easier management across cost centers and more fluid asset management. With more adaptable user settings and granular permission structure, Aframe provides added peace of mind against potentially damaging incidents.

  • New HTML5 Player – faster, frame accurate and universally compatible for faster footage review even on smartphones and tablets that expedites the organization of vast amounts of video.

About Aframe
Aframe is a cloud video production system with capabilities in collaboration, review and approval, archive and tagging. Already many thousands of video professionals around the world rely on Aframe to organize and streamline video production or as an adjunct to existing media asset management (MAM) solutions. Aframe users upload their raw video footage from wherever they are in the world onto Aframe’s cloud, securely store it there, and share it with anyone, anywhere as they collaborate on TV, film, corporate video or advertising spots. The timecode-specific metadata that Aframe users generate can be transferred directly from the cloud into any of the top 3 NLE platforms. Once there, the metadata relinks with the original media – retaining all user changes automatically. If desired Aframe can provide logging services that makes video discoverable and expedite finding the perfect clip. Aframe also can serve as a cloud-based MAM architecture to centralize a library of production and broadcast-ready video assets and supporting documentation. For more information visit


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