BRW FILMLAND Los Angeles' Groenwold Illuminates Innovation for GMC


Last Updated: March 3, 2014 8:04 pm GMT
(Los Angeles, California--March 3, 2014) BRW Filmland Los Angeles director Robert Groenwold lights up the power of incredible thinking for GMC in the new :30 “Lights” out of Leo Burnett, Detroit. Groenwold brings his keen editorial eye and signature sleek aesthetics to launch GMC’s latest fleet of performance vehicles in a uniquely radiant style. The spot opens with a sweeping view of hanging lightbulbs beginning to illuminate, revealing the new GMC Sierra, Acadia and Terrain in a sophisticated black showroom, lit by the artfully dispersed bulbs.

Click HERE to see the spot.

About BRW FILMLAND Los Angeles
BRW FILMLAND Los Angeles is a creative content and commercial production company in Los Angeles, California. The West-Coast based shop boosts a roster of A-List international and domestic directors and offers integrated creative solutions for agencies, brands and the entertainment industry. Along with award winning sister companies, Independent in London and BRW FILMLAND Milano, BRW FILMLAND Los Angeles has a reach that extends to Europe as well as strategic production centers across the globe. Founding Partners/Executive Producers Gianfilippo Pedrotti and Michele Nocchi and Executive Producer Peter Trucco can be contacted through

Client: GMC
Title: “Lights” :30

Agency: Leo Burnett, Detroit
Chief Creative Officer: Steve Chavez
VP, Senior Copywriter: David Charlton
VP, Senior Art Director: Diane Schomer
Senior Producer: Mark Nicholas
Account Director: Kelle Durocher
Senior Product Specialist: Ken Doherty
Production Business Manger: Sally Moriarty

Production: BRW FILMLAND Los Angeles
Executive Producer: Gianfilippo Pedrotti
Director: Robert Groenwold
Line Producer: Ari Weiner
1st AD: Travis Gold
2nd AD: Joey Martinez
Production Supervisor: Jamie Tubbs
Assistant Production Supervisor: Katie Dormeier
DP: Jordan Valenti
Editorial: General Editorial, Santa Monica, CA
Editor: Noah Herzog
Editorial Executive Producer: Robert Parker


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