(Los Angeles, California--March 27, 2014) The Academy director Christian Sorensen Hansen delivers a candid, artful glimpse into the lives of passionate and uncompromising individuals in the seven-spot web campaign, “Uncompromised Portraits,” for Audi out of Venables Bell & Partners, San Francisco, CA. Each :60 chronicles the lives of various creators including a chef, painting duo, female boxer, actress, photojournalist and the ever-hilarious actor/writer/comedian Rick Gervais.
to view the campaign on YouTube.
Says Sorensen Hansen, who also shot and edited the campaign, “My initial cut of all seven pieces was done in less than a week. I would wake up and export the audio from whatever interview I was going to work on that day, put it on my phone and go for a walk. I’d listen to the interviews two, three, or four times each until I had something of a paper edit in my head. Then I went back to the studio, and spent the rest of the day tweaking and pairing it with the imagery we captured.”
“Ricky – Uncompromised Portrait
” opens on Gervais stating “I cherish the gasps as much as much as the laughs and the cheers and the rounds of applause… ‘uh!’ I like that.” Later, the much-loved and truly uncompromising performer concludes, “I don’t really want to do safe, homogenized stuff that everyone likes a bit. I sort of like doing it my way because that’s the fun. Everyday should be filled with doing what you love. That’s more important… that’s more important than anything.” The video concludes on the super “Whatever you do, stay uncompromised.” followed by the Audi logo and tag, “Truth In Engineering.
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Client: Audi of America
Title: Audi “Uncompromised Portraits”
Agency: Venables Bell & Partners, San Francisco, CA
Agency Executive Producer: Mandi Holdorf
Production Company: The Academy, Los Angeles, CA
Director: Christian Sorensen Hansen
Executive Producer: Harry Calbom
DP: Christian Sorensen Hansen
Producers: Jill McBridge (NY), Elyciphus Siler (LA)
Editorial: The Academy
Post Producer: Mike Holm
Editor: Christian Sorensen Hansen