(Los Angeles, California--April 9, 2014) Oscar-winning director Daniel Junge, along with Oscar-nominated director Kief Davidson and HēLō celebrate one of the most iconic toy enterprises in BEYOND THE BRICK: A LEGO® BRICKUMENTARY. The film, narrated by Jason Bateman, delves into all things surrounding the LEGO brick and the global phenomenon it has become. Produced by HēLō’s Brendan Kiernan and Justin Moore-Lewy, in conjunction with GEM Pictures, Tiburon Pictures, and Futuristic Films, the film will have its world premiere at the 2014 Tribeca Film Festival on Sunday, April 20th at New York City’s SVA Theater.
Among many brick stories, the documentary takes us to art galleries full of LEGO creations, introduces us to LEGO Master Builders, highlights a therapy method that uses LEGO building as treatment, and brings us along to meet AFOLs (Adult Fan of LEGO) with remarkable stories to tell. BEYOND THE BRICK: A LEGO BRICKUMENTARY explores the essential nature of human creativity and the ways in which people seek to build and understand the world.
Director Daniel Junge is an Oscar-winning and two-time Oscar and Emmy-nominated filmmaker. Since his first film—the Tribeca-winning Chiefs, chronicling Native American basketball—Junge has consistently made provocative documentaries with critical and popular acclaim and broadcasts on more than 50 networks internationally.
Some of Junge’s titles include the Toronto-premiered Iron Ladies of Liberia, the Emmy-nominated and Oscar short-listed They Killed Sister Dorothy and the Oscar-nominated The Last Campaign of Governor Booth Gardner. Junge’s recent film for HBO, “Saving Face” won an Oscar for Best Documentary Short. In addition to BEYOND THE BRICK: A LEGO BRICKUMENTARY, Junge is currently in production on the upcoming feature length documentary Being Evel on legendary daredevil Evel Knievel. Daniel is represented for commercials and branded content by HēLō, with recent projects for RAM Trucks, Frontier Airlines, and CenturyLink.
Director Kief Davidson is an Oscar nominated filmmaker who creates films that both inspire and entertain. Winning dozens of prestigious awards, his films include the 2013 Academy Award® Nominee OPEN HEART – released by HBO, AFI Film Festival winner KASSIM THE DREAM and Tribeca Film Festival winner and DGA Nominee THE DEVIL’S MINER.
His latest film, BEYOND THE BRICK: A LEGO BRICKUMENTARY marks Kief’s third film to screen at the Tribeca Film Festival. Kief is currently in production on a companion film to Open Heart, about Dr. Paul Farmer and the esteemed global health organization Partners In Health. The film is being produced in collaboration with Gucci Tribeca Documentary Fund the Sundance Institute and Skoll Foundation. He is represented by commercial production house, B-Reel globally.
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Venice, CA/NYC-based HēLō was started in 2013 with one simple vision: to create experiences, not interruptions.
In a digital age, there is no longer differentiation between consumers and audiences; they are one and the same. This is why we didn’t set out to be merely another production company. We are experience providers, problem solvers, storytellers and nimble content creators. Our principals have done everything from run a Digital Agency to heading up a Talent Management Firm. That, combined with our meticulously selected group of HēLō talent, provide fertile ground to meet the challenges of today’s increasingly integrated entertainment and advertising markets.
Everyone on our roster is an original voice and innovator in new formats and distribution channels. Some are downright pioneers.
About the LEGO Group
The LEGO Group is a privately held, family-owned company, based in Billund, Denmark. It was founded in 1932 and today the group is one of the world’s leading manufacturers of play materials for children. The LEGO Group is committed to the development of children’s creative and imaginative abilities. LEGO products can be purchased in more than 130 countries.
LEGO and the LEGO logo are trademarks of the LEGO Group. © 2014 The LEGO Group.