Troika Hires Creative Director Seton Kim


Emmy Award Winner Joins Branding Agency to Lead Creative for Entertainment & Sports Client Roster

Last Updated: April 14, 2014 2:17 pm GMT
(Hollywood, California--April 14, 2014) Entertainment & marketing innovations agency Troika announces the hire of two-time Emmy Award-winning Creative Director Seton Kim. Kim brings over 20-year experience to Troika’s esteemed roster of Creative Directors, now a team of five that brings complimentary skillsets to the agency, including entertainment, sports, brand strategy and marketing innovations.

Dan Pappalardo, Troika’s Founder & CEO notes, “Seton is a creative visionary whose talent and credentials are unparalleled. Clients turn to Troika for the best-in-class strategic and creative solutions for their brand, and Seton’s proven track record elevates the services and work we deliver to clients that much more.”

With shifting audience behaviors, new technologies, and new competitors entering the entertainment media landscape, Kim’s expertise in expressive storytelling, crafting brand identities, and design for new media round out Troika’s expertise to navigate clients through todays competitive marketplace.

Prior to joining Troika in his staff position, Kim acted as a remote Creative Director for the agency, where he worked with clients including HBO Sports, A&E, and EA Sports. Kim also served as Senior Creative Director at design studio REZN8 for 14 years, leading branding projects for three Super Bowls, two Academy Awards, seven CBS network campaigns, and designing the user interface for XBOX.

Kim holds a B.A. in Design from UCLA, and a B.F.A. in Graphics/Packaging with an emphasis in new media from Art Center College of Design in Pasadena, CA. In his spare time he enjoys playing volleyball, snowboarding, drumming, and building legos with his three kids.

About Troika
Troika is an entertainment marketing and innovations agency for entertainment and sports media clients. A hybrid of brand strategists and creative professionals, the agency combines left and right brain thinking to deliver innovative branding and marketing solutions for clients navigating the shifting media landscape. Troika has partnered with many of the leading entertainment and sports brands in the world, including AMC, FOX, Univision, EA Sports, ABC, Televisa, A&E, The CW, HBO Sports, Canal+ Group, and multiple NBA and NFL teams. For more information, visit


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