Zoic Makes An Explosive Entrance For Scion

News


Last Updated: April 16, 2014 2:31 pm GMT
(Los Angeles, California--April 16, 2014) Culver City-based visual effects house Zoic Studios morphs a seemingly ordinary lunch date into an explosive entrance in the surprisingly full throttle :30 “Arrival” for Scion out of Attik, San Francisco. The spot features the slick new 2014 Scion FR-S adeptly racing through winding roads, coming to a stop beside an outdoor café. As a young couple casually exits the car, a massive explosion ignites in their wake, leaving them nonplussed as they continue forward to meet their gaping friends.



Click HERE to see the spot.

Credits:
Client: Scion

Vice President: Doug Murtha
Corporate Manger: Dave Harbuck
National Marketing Communications Manager: Nancy Inouye
National Advertising & Media Manager: Christina Duron-Yu
Advertising & Media Manager: Landy Joe

Scion Advertising & Media Analyst: Therese Laborte
Title: “Arrival” :30

Agency: Attik
Executive Creative Director: Simon Needam
Creative Director, Advertising: Ron Lim
Senior Copywriter: Justin Kramm
Art Director: Zack Fagin
Director of Broadcast: Patty Lum
Associate Director: Michelle O’Hea
Senior Account Manager: Kumi Croom
Senior Account Executive: Brianna Chown
Account Executive: Christine Rodriguez
Product Specialist: Mark Savage
Production Company: RSA Films, Inc.

Director: Joe Carnahan
Executive Producer: Marjie Abrahams
Producer: Betsy Blakemore
Director of Photography: Mauro Fiore

VFX: Zoic Studios
VFX Executive Creative Director: Chris Jones
VFX Head of Production: Ian Unterreiner
VFX Executive Producer: Matt Thunell
VFX Producer: Nathan Occhipinti
VFX Supervisor: Robert Moggach

Lead Flame: Robert Moggach
3D Supervisor: Dave Funston


About Zoic Studios
Zoic Studios is a visual effects company based in Culver City, California, and Vancouver, B.C. Our team has a proven track record of success, crafting innovative visual experiences for film, television, advertising, video game and interactive projects.

“Visual Evolution” is our mission: to advance the story, art, and technology of the moving image. Masters in the fields of design, animation, compositing, and production management, Zoic’s reputation attracts rising talent and encourages a strong work ethic.

Zoic prioritizes research and development in service of constant creative growth, from in-house virtual production to real time rendering using game engine technology.

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