LOOK Effects Produced the Visual Effects for Draft Day


Last Updated: April 16, 2014 12:10 am GMT
(Los Angeles, California--April 16, 2014) LOOK Effects is proud to announce that they produced the visual effects for Draft Day, which opened last Friday, April 11th.

Directed by Ivan Reitman, the film covers the 24 hours of the NFL draft day. General manager Sonny Weaver (Kevin Costner) has the opportunity to rebuild his team when he trades for the number-one pick. He must quickly decide what he’s willing to sacrifice in pursuit of perfection, as the lines between his personal and professional life become blurred on what is a life-changing day for a few hundred young men with dreams of playing in the NFL.

"Draft Day is the kind of project LOOK excels at,” says visual effects supervisor Mat Krentz. “We did over 250 shots that fit seamlessly into the live action. The work we did – and solutions we offered the director – allowed them to tell the story they wanted to tell within their schedule and budget.”

Draft Day took great advantage of pre-existing footage and actual events to cut production time and costs. “They shot the real Draft Day 2013 and we replaced the banners and signs in post,” explains Krentz. “The story references a game that took place in the past. We used footage from real games and digitally changed the jersey numbers and the names of the characters. This meant the production had to shoot only the close-up shots, saving them an enormous amount of time and money.”

For over 16 years, LOOK Effects has been a leading provider of digital-effects solutions for feature film, episodic television and special venue projects. Their Los Angeles, New York, Vancouver and Stuttgart, Germany, offices provide digital effects design, on-set supervision, set-extension creation, 3D animation and complex compositing that dovetail smoothly into production schedules. This combination of experience and expertise has earned LOOK a high level of trust and an impressive list of clients and credits. LOOK’s effects for Darren Aronofsky’s Black Swan were nominated for both VES and BAFTA awards for visual effects. Their other film credits include: Noah, The Grand Budapest Hotel, Warm Bodies, Life of Pi, Moonrise Kingdom, The Muppets, Captain America, Limitless, and The King’s Speech. Television credits include: “Bones,” “Game of Thrones,” “Nashville,” “Castle,” “The Finder,” the Emmy-nominated effects for “Life After People” and all of the VES-nominated effects for the final season of “Lost.” See more of LOOK Effects’ work at http://www.Lookfx.com.


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