Whitehouse Post Works Magic on Vogue Short Film Starring Emma Stone


Last Updated: April 28, 2014 4:32 pm GMT
(Los Angeles, California--April 28, 2014) Fans of Vogue’s Original Shorts video series will get a look at Emma Stone’s quirky personality in the next installment of the series cut by Whitehouse Post Editor Josh Bodnar and directed by Caviar’s Ruben Fleischer (“Zombieland,” “Gangster Squad”).

“A Way In” features Stone as an enthusiastic actress with a bold new idea for the character she will be playing in an upcoming film. In a meeting with her director, Stone confidently makes a case for why her character, a farm girl entering a convent, should use the power of magic as a means of connecting with other characters in the film. The director is obviously a little less optimistic that this is the right direction, prompting Stone to demonstrate a series of magic tricks in order to convince him otherwise.

Between coffee cups magically disappearing and Stone herself vanishing as she “teleports” to her next meeting, the editorial process required plenty of attention to detail. With a talent for visualizing complex imagery, Bodnar was perfect for the task.

“We needed to make Emma’s magic tricks look as real as possible, so we spent a lot of time perfecting overlays and specific editing techniques,” Bodnar said. “Ruben did a great job of lining up all the right shots, so it was a relatively painless process and a fun challenge. And it was an honor to work with such an iconic brand as Vogue.”

Based in Los Angeles, Bodnar has been with Whitehouse Post since 2009. He won an Emmy for his editing work on the main title sequence for Dexter. In addition to the spots mentioned above, Bodnar has worked on dynamic editing projects for brands like Sprint, Nike, Verizon, HBO, and Microsoft. He recently edited the feature film “Standing Up,” directed by D.J. Caruso ("Disturbia”)

Client: Vogue
Title: “A Way In”
Air Date: April 21, 2014

Production: Caviar
Director: Ruben Fleischer
Producer: Luke Ricci

Editorial: Whitehouse Post
Editor: Josh Bodnar
Assistant Editor: Connie Chaung, Nicke Hupp
Executive Producer: Joni Williamson
Producer: Jonlyn Williams

About Whitehouse Post:
Whitehouse Post believes in the art and craft of editorial storytelling built in a creative and supportive environment. Central to this philosophy is an emphasis on nurturing the best young talent into excellent storytellers who consider the importance of visuals, music and sound working together. Production and finishing partnerships with sister companies Cap Gun Collective and Carbon VFX, as well as with design-driven production company Gentleman Scholar, further cement Whitehouse Post as an invaluable creative resource for its clients. The studio’s deep reel of notable spots for high-profile brands and work on feature films and documentaries have earned hundreds of honors from AICP, BTAA, D&AD, Clio and Cannes.


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