New York Headquarters Welcomes Visitors With Stunning Video Wall

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Brookfield Installs Ultra-High Resolution Video Wall Controlled by Dataton WATCHPAX in new Corporate Headquarters

Last Updated: May 6, 2014 4:47 pm GMT
(Linköping, Sweden--May 6, 2014) Visitors to Brookfield Office Properties' new corporate headquarters on the 15th floor of 250 Vesey Street in Lower Manhattan, New York, will be met with a massive and ultra high-resolution video wall. Composed of 36 ultra narrow bezel 55” screens, the video wall tells the story of Brookfield as a company, with stunning high resolution visuals and motion graphics driven by Dataton’s WATCHOUT multi-display system.


Photo by Union Design, LLC

The video wall project was conducted via a partnership between Union Design, which created over an hour of original content, and Warren Z Productions, which conducted the AV installation and integration. The resulting video wall is in a 12 x 3 configuration that boasts a massive 23,040 x 3240 pixel resolution.

“Knowing the need for ultra-high resolution as well as the desire to highlight dynamic content, we knew we wanted to choose Dataton WATCHOUT as our media server solution,” said Jay Barba, Director of Production for Warren Z Productions. However, the install presented a few challenges. There was little to no room for a traditional media rack or server room anywhere in the office, and 36 individual video signals would traditionally require plenty of space and added hardware for signal extension. That is why Warren Z turned to Dataton WATCHPAX for the solution.

WATCHPAX media players are revolutionary, performance-optimized, solid-state media servers with built-in WATCHOUT software for pure plug and play presentations. At the Brookfield HQ, Warren Z installed the small (127 x 148 x 22 mm) WATCHPAX on the back of each monitor, and just needed to run CAT5 cable back to a switch in a nearby rack. That and a laptop were the only AV gear required, negating the need for a lot of space in the server room. Dataton’s North American partner Show Sage LLC supplied the WATCHPAX hardware.

Using WATCHOUT software, Union Design created an hour’s worth of stunning motion graphics for Brookfield. “WATCHOUT allows our designers to be free to create content without limitations,” said Adam Cohen, President of Union Design. Union Design's content highlights the many aspects of Brookfield as a company, from its history and community outreach, to the range and scale of its businesses around the globe.

Lars Sandlund, COO at Dataton, commented: “We designed WATCHPAX with this kind of tough presentation scenario in mind – when creativity is flying high but space is limited – and it has really proved its worth. Congratulations to both WarrenZ, Union Design and Brookfield for creating a truly memorable welcome for visitors! ”


About Union Design
Union is a multi-disciplinary design studio that creates dynamic communication systems for a variety of clients in different industries. The company's integrated design solutions range in depth and scale across multiple media platforms.

About Warren Z Production
WARREN Z  is a technology and audiovisiual design and consulting company, as well as a full-service AV install, creative production and management agency. They specialize in widescreen video experiences for both permanent architectural installs and for high impact conferences and events.

About Show Sage
Show Sage is Dataton's Premium Partner for North America. Show Sage sells, rents and provides support for WATCHOUT and WATCHOUT-tuned display systems across the U.S., Canada and Caribbean Islands.

About Dataton
Renowned Swedish show control developer and manufacturer, Dataton has been established on the international market since the 1980s.  The company's flagship products include the award-winning Dataton WATCHOUT multi-display production and presentation system, award-winning WATCHPAX media server, as well as the intuitive Dataton PICKUP audio guide.

About Brookfield Office Properties
Brookfield Office Properties owns, develops and manages premier office properties in the United States, Canada, Australia and the United Kingdom. Its portfolio is comprised of interests in 113 properties totaling 85 million square feet in the downtown cores of New York, Washington, D.C., Houston, Los Angeles, Toronto, Calgary, Ottawa, London, Sydney, Melbourne and Perth, making Brookfield the global leader in the ownership and management of office assets. Landmark properties include Brookfield Places in Manhattan, Toronto and Perth, Bank of America Plaza in Los Angeles, Bankers Hall in Calgary and Darling Park in Sydney. The company’s common shares trade on the NYSE and TSX under the symbol BPO. For more information, visit http://www.brookfieldofficeproperties.com.

For further information, please visit http://www.dataton.com

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