JWT Atlanta, Lucky Post Editor Logan Hefflefinger And Logan & Sons’ Director Paul Minor Debut New Jiffy Lube TV Campaign

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Last Updated: May 19, 2014 8:06 pm GMT
(Atlanta, Georgia--May 19, 2014) JWT Atlanta teamed up with Lucky Post's editor Logan Hefflefinger and Director Paul Minor to produce a new campaign for their client Jiffy Lube. The project’s creative challenge was to convey depth of character and subtle emotion in two simple, interconnecting storylines. The Jiffy Lube spots unfold from different perspectives, one from the vantage point of a regular customer and the other from Jiffy Lube technician. Shot with a sun streaked, cinematic aesthetic the companion pieces gently unfold to reveal the human side of a service business.



View them here: http://wdrv.it/1gx6XEo

Minor, an accomplished director and photographer, is known for his rich character studies in print and motion. He and Hefflefinger began working together in 2007 working primarily on music videos and have since transitioned into commercial project collaborations including Nike, Timberland and Harley.




Client: Jiffy Lube

Agency: JWT Atlanta
President & Chief Creative Officer: Perry Fair
Producer: Khia Banks
Creative Directors: Jeremy Jones & Dustin Tamilio
Copywriter: James Turek
Art Director: Derek Kirkman
Account Supervisor: Brittany Robinson
Account Director: Katherine Collins
Group Account Director: Lesley Brown

Production Company: Logan & Sons
EP: Kevin Batten
Director: Paul Minor
DP: Matthias Koenigswieser

Edit: Logan Hefflefinger of Lucky Post

Postproduction: Logan & Sons

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