(Los Angeles, California--May 19, 2014) Award-winning director Rodrigo Garcia Saiz and seasoned producer John Barreiro have teamed up to launch commercial production company Central Films North. The Los Angeles-based shop will serve as an expansion of Saiz’s Mexico production company, Central Films, and will focus on multi-cultural and Hispanic advertising. After collaborating at Boxer Films for numerous years, the duo has partnered again to leverage their combined wealth of experience producing content for the Hispanic market. The roster will also include director Cali Ameglio. Rodrigo’s recent work out of Central Films North includes an affecting spot for Expedia.
Executive Producer John Barreiro and director Rodrigo Garcia Saiz.
to view Rodrigo Garcia Saiz’s reel.
to view Cali Ameglio’s reel.
Notes Barreiro, “Rodrigo has an undeniable talent for storytelling and continues to transcend cultures through his work. We have been collaborating in the Hispanic market for many years, and I look forward to delivering his talent with a new sense of vitality and energy.” Adds Garcia Saiz, “I’m looking forward to the opportunity to bring the work we’ve been doing at Central Films to the U.S. Hispanic market and continuing to partner with John to make great work.”
Having helmed over 500 commercials internationally, Rodrigo Garcia Saiz has become one of the world’s leading Spanish language commercial directors. Through his unique cinematic flair, Saiz is able to deliver a message with bracing and unexpected simplicity. He has worked on award-winning campaigns for such brands as Sprite, Toyota, Skittles, Jack in the Box, Burger King, among numerous others. Named Director of the Year in 2010 by a consortium of Hispanic marketing agencies, his work has earned numerous awards including honors from D & AD, London International Awards, New York Festivals, Ojo de Ibero-American FIAP, AICP, Addy, Ojo de Latin America and in 2013, earned a Lion at the Cannes Lions Festival of Creativity for the fifth consecutive year.
Buenos Aires, Argentina native Barreiro moved stateside to New York at age 8, heading to sunnier skies in Los Angeles to visit family as a teenager and never looked back. Getting his bearings in the industry as an eager PA, his hands-on approach propelled him to producer status quickly, earnestly working on every aspect of the production process. With nearly 25 years of production experience, Barreiro leverages his Latin background and production skills to work with nearly every top Hispanic agency including Dieste, Lopez Negrete, Latinworks, Global Hue, Bravo Group, Wing and Alma DDB, among numerous others. He has produced alongside top tier directorial talent on award-winning campaigns for such top brands as Coca-Cola, Nike, AT&T, Budweiser, Powerade, Kraft, Mercedes Benz and P&G, among others. Prior to Central Films North, Barreiro spent seven years as an Executive Producer at Boxer Films, working on commercial projects for both international and U.S. advertising campaigns.
Garcia Saiz will be represented by Central Films North
for the U.S. Hispanic market, but will be represented by O Positive for U.S. general market work.
About Central Films North
Central Films North
is a full service commercial production company with partners in Mexico, South America and Europe. There is always something going on at Central Films North.