BRW Filmland Los Angeles’ Erik Van Wyk Redefines Long-Distance Relationships For IKEA

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Last Updated: May 23, 2014 10:59 pm GMT
(Los Angeles, California--May 23, 2014) BRW FILMLAND Los Angeles director Erik Van Wyk infuses a youthful courtship with impeccably inventive attention to detail in the new :60 “The Terrace” for IKEA out of Auge Headquarter, Milan, Italy, produced through Mercurio Production. The charming spot features a little boy dedicated to winning the affections of a young girl in the terrace below him, sending unrequited affections and gifts to no avail.



As he salivates over a plated pie in the girl’s afternoon tea setting, she summons him down to join, allowing him little time to fathom the remarkable development of his pursuit. Though an encounter of limited interaction, the little boy leaves with fulfillment in his heart and his belly.

Click HERE to see “The Terrace.”

Van Wyk’s “The Terrace” seems a stylish homage to Francois Truffaut’s Small Change and in a small way The 400 Blows, as benign mischief and adorable courtship take center stage—or more accurately, center apartment complex. The smitten boy’s inspired use of IKEA products helps him impress one tough, adorable and precocious customer.


About BRW FILMLAND Los Angeles
BRW FILMLAND Los Angeles is a creative content and commercial production company in Los Angeles, California. The West-Coast based shop boosts a roster of A-List international and domestic directors and offers integrated creative solutions for agencies, brands and the entertainment industry. Along with award winning sister companies, Independent in London and BRW FILMLAND Milano, BRW FILMLAND Los Angeles has a reach that extends to Europe as well as strategic production centers across the globe. Founding Partners/Executive Producers Gianfilippo Pedrotti and Michele Nocchi and Executive Producer Peter Trucco can be contacted through http://www.brwusa.com.

Credits:
Client: IKEA
Title: “The Terrace” :60

Agency: Auge Headquarter, Milan, Italy
Executive Creative Directors: Federica Ariagno, Giorgio Natale
Creative Director: Williams Tattoli
Art Director: Federico Grassi
Copywriters: Niccolò Bossi, Anita Rocca
Senior Producer: Silvia Cattaneo

Production Company: Mercurio Production
Director: Erik Van Wyk
Executive Producer: Luca Fanfani
Producer: Annalisa De Maria

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