SGO Sponsors Creative Week at BAFTA


Showcasing Excellence in Creative Output | 2 – 6 June 2014 - BAFTA, 195 Piccadilly London W1J 9LN

Last Updated: May 29, 2014 11:07 pm GMT
(London, United Kingdom--May 29, 2014) SGO is proud to sponsor Creative Week which takes place at BAFTA from 2 - 6 June, drawing the television, film and advertising worlds together. Creative Week is the perfect environment for visitors to meet SGO and discover even more about Mistika's remarkable 4K capabilities and Mamba FX's node-based compositing, within the context of an experts forum. The high-profile event is produced by Media Business Insight (MBI) - the publishers of Broadcast, Screen International and Shots. The full programme covers enticing topics delivered by top industry players from BSkyB, ONSIGHT, The Look, The Mill, The Framestore, The Farm, MPC, Atlantic Productions, and many others.

The Post Perspective session at 15:15 on Thursday 5th June, chaired by Will Strauss as part of the HD Evolved 4K and Beyond seminars, will take place in the David Lean Room and covers Ultra High Definition (UHD) and vital information for anyone working in 4K. Panellists include SGO's Director of Global Sales and Operations, Geoff Mills, Dave Klafkowski, Technical Director and MD of The Farm and Rik Tester, Post Production Supervisor of ONSIGHT. The discussion includes how the challenges that 4K brings are overcome; the benefits of 4k for both the post sector and producers and where 4K will lead the industry in the future. Mistika is already at the forefront of 4K with all the necessary underlying facilities to post produce 4K projects, even at 60 frames per second, guaranteeing SGO customers a future-proof return in their investment.

Armed with a roaming Mistika, Senior Product Application Specialist Sam Sheppard at SGO will also be at hand on Thursday to provide delegates with a taster of Mistika and a unique opportunity to gain a sense of the system's immense power and capabilities. For VFX creatives, SGO's Mamba FX equips artists with resolution-independent compositing with unlimited layers. VFX Sessions at the dedicated The VFX Summit - Imagination Unlimited are outlined here Other seminars at Creative Week include the Media Summit and the International TV Forum.

SGO's Director of Global Sales and Operations Geoff Mills states, “In a dynamic and ever-evolving sector, Creative Week provides an inspiring platform from which key figures can discuss their thoughts for pushing beyond the world of HD. SGO is delighted to be involved in this engaging event that encompasses the very best in the television and film markets, of which SGO's technology is recognised as playing an integral revolutionary leading role.”

To find out more about Creative Week, visit them at
Follow SGO on Twitter @SGOMistika for the latest updates and news.

Media Business Insight's market-leading brands sit at the heart of the creative industries of television, film and advertising. MBI publishes Broadcast, Screen International and shots, delivering unrivalled insight, access and reach to the communities they serve.

They connect with their customers through their leading print titles, across daily digital news services and through data and information products such as Greenlight and ScreenBase. Their major networking events include the Broadcast Awards, Broadcast Digital Awards, Screen Awards and the shots awards, showcasing the world's best creative output. They also produce the market-leading Screen Dailies at key international film festivals, including Cannes, Berlin, Toronto and AFM.On every platform, MBI's brands are an essential resource.
Visit them at

ABOUT SGO - Beautifully Creative Technology - SGO is a well-established and leading software developer of world-leading, award-winning and extremely powerful Mistika post production systems and workflow solutions, including the recently introduced Mamba FX compositing software, for the film and broadcast industries. SGO is a global organisation expanding rapidly with offices and reseller partners around the world. Notable accolades include the IBC2013 Innovation Awards for the World's First HFR-3D post workflow at Park Road Post Production in New Zealand for The Hobbit Trilogy and the International 3D Society's Technology Lumière Award for advancements in Stereoscopic 3D and Ultra HD developments. The full list of relevant awards and nominations can be found at

Numerous 2D and Stereo 3D films and programmes that involved Mistika are listed at which include Edge of Tomorrow, Stalingrad, BAFTA award-winning David Attenborough's Natural History Museum Alive, The Hobbit Trilogy, The Great Gatsby, Star Trek Into Darkness and many other high profile titles.

Visit SGO's website at


© 2018 All Rights Reserved