Whitehouse Post Cuts Love Letter to Football for McDonald’s World Cup


Last Updated: June 3, 2014 8:00 pm GMT
(London, United Kingdom--June 3, 2014) You don’t have to be a football superstar to show your skills at the 2014 FIFA World Cup. That’s the message of McDonald’s new World Cup online film and TV spot cut by Whitehouse Post Editor Matthew Wood. The action-packed short film, cut in collaboration with “Murderball” director Henry Alex Rubin and DDB Chicago, promotes gol.mcd.com – the home of McDonald’s new augmented reality trick shot app.

The spot cuts between scenes of amateur soccer trickshot heroes and their unsuspecting audiences, surprised by some good-natured fun and trickery with a ball. Some of the mischievery captured includes players who kick balls through open apartment windows, inside shopping malls, and over bridges, each demonstrating their incredible aim. A woman in 6-inch heels takes soccer ball juggling to new heights, while an elderly man in a wheelchair surprises spectators with an impressive set of skills.

“McDonald’s GOL!”

Client: McDonald’s
Title: “McDonald’s GOL!”

Agency: DDB Chicago
Chief Creative Officer: John Maxham
Executive Creative Director: Tony Malcolm
Creative Directors, Copywriters: Alistair Robertson, Geoff McCartney
Creative Director, Art Director: Alex Braxton
Executive Producer, Digital: Jon Ellis

Production: Smuggler
Director: Henry Alex Rubin

Editorial: Whitehouse Post
Editor: Matthew Wood
Assistant Editor: Caleb Hepler
Executive Producer: Dan Bryant
Producer: Dawn Guzowski

About Whitehouse Post:
Whitehouse Post believes in the art and craft of editorial storytelling built in a creative and supportive environment. Central to this philosophy is an emphasis on nurturing the best young talent into excellent storytellers who consider the importance of visuals, music and sound working together. Production and finishing partnerships with sister companies Cap Gun Collective and Carbon VFX, as well as with design-driven production company Gentleman Scholar, further cement Whitehouse Post as an invaluable creative resource for its clients. The studio’s deep reel of notable spots for high-profile brands and work on feature films and documentaries have earned hundreds of honors from AICP, BTAA, D&AD, Clio and Cannes.


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