Stardust Director Seth Epstein Celebrates Father’s Day With Oral B For New, “Small Things” Content Campaign


Last Updated: June 10, 2014 10:40 pm GMT
(Santa Monica, California--June 10, 2014) The live-action division at Stardust has just completed an innovative commercial campaign for Oral B, featuring sentimental moments of fathers and their real-life children. Created primarily for Digital and Social Media, the campaign is a series of vignettes that capture tender moments of fathers and their kids in authentic “small moments” of everyday life.

To view the new Oral B campaign, go here:

“This film was a great opportunity for Seth to flex his talents as both a strong storyteller and a serious filmmaker,” says Dexton Deboree, Managing Director/Partner at Stardust. “Seth has been shooting nearly every week since we acquired Stardust a year-and-a-half ago and re-launched it with a wider range of focus than the previous shop’s motion graphic’s roots. He has really taken to task the challenge of constantly growing, learning, improving and strengthening; and has evolved into a serious filmmaker with immense talent and endless potential.”

The Stardust live-action division had its work cut out for them in both crafting a smart script that answered the agency’s “ask,” as well as planning a two-day shoot within challenging budget parameters and casting to find experienced talent that happened to be fathers with kids that could perform.

“We filmed real Father + Child pairings with the goal of capturing a real moment and connections,” explains Stardust Director/Partner Seth Epstein. “The spot is all about the little moments that make a father smile. I wanted the piece to be authentic, emotional and capture the little moments in a cinematic way. It was a challenge to shoot eight vignettes in two days; and make locations look totally different in terms of light, setting and seasons. We filmed on RED and a Panasonic GH3, which allowed us to get into places and cover shots quickly and spontaneously. We had a ton of fun doing the piece. The agency was amazing and we had a great flow, which allowed for unexpected discoveries and a relaxed shoot even though we were pressed for time.”

Client: Proctor & Gamble/Oral-B
Spot Title: “Father’s Day 2014”
Airdate: June 2014

Ad Agency: The Barbarian Group
Chief Creative Officer/President: Rob Feakins
EVP/Executive Creative Director: David Corr
Creative Directors: Bertrand Garbassi, Jan Rudin
Associate Creative Directors: Heather Stiteler, David Drayer
Chief Production Officer: Lisa BiFulco
Director of Broadcast Production: Nadia Blake
Producer: Chris Muldoon

Production Company: Stardust
Managing Director: Dexton Deboree
Executive Producer: Sue Lee
Director: Seth Epstein
Director of Photography: Christopher Walters
Line Producer: Stella Vazquez
Senior Producer: Martha Smith

Editorial Company: Stardust
Editor: Eron Otcasek
Assistant Editor: Claire Molloy

Design/Animation/Post Production Company: Stardust
Creative Director: Seth Epstein
Producer: Rosanne Raposo
Designer/Animators: Jaewoo Park, Joey Salim
Flame Artist: Greg Cutler

Telecine: Company 3
Colorist: Tim Masick
Producer: Rochelle Brown

Audio Postproduction Company: Hobo Audio
Mixer: Stephen Davies

Track: “Shooting the Breeze” Audio Network


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