BIGSMACK Garners Four Award Wins At 2014 PromaxBDA Awards, Hosted In New York

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Last Updated: June 16, 2014 6:31 pm GMT
(New York, New York--June 16, 2014) BIGSMACK, the award-winning entertainment marketing agency, have garnered Gold, Silver, and Bronze recognition at the 2014 PromaxBDA Promotion, Marketing and Design North America Awards, held last week in New York.



The team at BIGSMACK collaborated with the National Geographic Channel on the promotional campaign for Season 1 of the mind-tickling series “Brain Games.” The collective of creatives wrote, produced, and created extensive CGI and graphics for the launch campaign. The visionary efforts proved to be good as Gold...and Silver. BIGSMACK was recognized with the top awards for “Art Direction & Design: Program Promotional Campaign” and “Unscripted/Non-Fiction/Reality Programming Campaign.” In addition, the “Brain Games” campaign was also recognized with a Silver Award for “Art Direction & Design: Program Specific Logo.”



For Matt Hall, BIGSMACK’s Senior Creative Director, the win was a complete team achievement. “The host of ‘Brain Games,’ Jason Silva, has an unbridled enthusiasm which overflows in his stream of consciousness monologues,” says Hall. “We wanted to harness this energy in our creative. So we created a series of Brain Games that were all designed within a single large set. Jason actually ran from setup to setup delivering his lines as he went, and we filmed it with a steady cam in a single take. To say it was a challenge is an understatement. There were many moving parts: Jason's performance, the camera, the prop gags, and recording the audio. Our team pulled together and the result speaks for itself. A true team victory.”



View the award winning campaign here: http://www.bigsmack.tv/work/nat-geo-brain-games/

Closing out the Award Wins for BIGSMACK was the garnering of the Bronze Award for “General Image Campaign: Discovery Brand Anthem.” BIGSMACK’s new Managing Director Nick Litwinko concluded: “I'm really excited to have joined the BIGSMACK team to combine my experience with theirs and continue to produce award-winning work like this.”

The 2014 PromaxBDA Promotion, Marketing and Design North America Awards has been noted as a competition that stands for excellence in media marketing, promotion and design, branding, and interactive. BIGSMACK is honored to have been part of the winners of this year’s participants.


Credits:

Project: Multi-spot promo campaign for the launch of new series “Brain Games”

Client: National Geographic Channel
SVP/Group Creative Director: Andy Baker
CMO: Courteney Monroe
Design Director Marketing & Creative: Carla Daeninckx
Director Ad Sales & Cause Marketing: Allison Mitchell
VP Creative & Consumer Marketing: Emanuele Madeddu
Producer: Valerie Carrillo

Talent: Jason Silva

Agency, Production & Post Company: BIGSMACK/New York & Philadelphia
Managing Director: Nick Litwinko
Senior Creative Director: Matt Hall
Senior Producer: Rich DiNublia
Senior Writer/Producer: Laura Gillespie

EFX Director: Matt Hall

Design/Animators: Jason Harmon, Rick Malwitz
Graphic Artist: Dan Hoffman
Editor: Mark Farkas
Mixers: Bob Schachner, Mike Taylor
Colorist: Janet Falcon

Music Production Company: Edison Music Corp/New York
Composer: David Baron
(original music score, promos only)

Freelance Composer: Bix Sigurdsson
(original music score, RIFF only)


About BIGSMACK:
BIGSMACK is an award-winning entertainment marketing agency filled with writers, directors, producers, editors, designers, animators, and brand strategists. We are more than 100 strong, occupying creative, design and production space in New York City and Philadelphia. For more information on BIGSMACK, visit: http://www.bigsmack.tv

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