The AICP Next Awards Premiere At The NYU Skirball Center


Last Updated: June 10, 2014 10:50 pm GMT
(New York, United States--June 10, 2014) The AICP Next Awards debuted tonight at The NYU Skirball Center in New York City. The AICP Next Awards is one of the tent pole events of AICP Week – which also includes the AICP Directors Lectures Series at MoMA, and the premiere of the AICP Show: The Art & Technique of the American Commercial. Gerry Graf, Founder/Chief Creative Officer of Barton F. Graf 9000, served as this year’s AICP Next Awards Judging Chair.

This year’s winners – along with all AICP Next Awards winners – are available for viewing at the newly redesigned Each year, the honored work from the AICP Next Awards and AICP Show becomes a part of the archives of the Department of Film at The Museum of Modern Art.

The AICP Next Awards recognizes work in eight categories: Integrated Campaign, Experiential, Social, Product Integration, Website/Microsite, Mobile, Viral/Web Film and Cause Marketing. The Next Awards Judging Chair and the Jury Presidents from each category select The Most Next Award (Best in Show) from among the winners. This year’s Most Next honor went to “A Boy & His Atom” for IBM out of Ogilvy. The winner of the Most Next honor directs a $5,000 grant from the AICP Foundation to an educational institution of their choosing. The grant was directed to P-TECH (Pathways to Technology) High School in Brooklyn. The Jury Presidents were: Rob Reilly, McCann (Integrated Campaign); Mark Waites, Mother (Experiential); Colleen DeCourcy, Wieden+Kennedy (Social); Jaime Robinson, Pereria & O’Dell (Product Integration); Chloe Gottlieb, R/GA (Website/Microsite); Jeff Benjamin, JWT (Mobile); Tiffany Rolfe, co:collective (Cause Marketing); and Jeff Kling, Fallon (Viral/Web Film). Design and production company Trollbäck + Company collaborated with technology integration experts McCann Systems to create the staging, opening sequence and graphic navigation for the Next Awards premiere.

Graf served as master of ceremonies at the Next Awards debut. In addition to unveiling the winners, the two winning Integrated Campaigns – 350 Action’s “Climate Name Change” out of Barton F. Graf 9000 and Volvo Trucks’ “360 Chase & Live Test Series” via Forsman & Bodenfors – were presented as case studies.

The Next Awards winners are:

Volvo Trucks “Live Test Series Integrated Campaign”
Production/Development Company: The Chase 360°: B-Reel
Advertising Agency: Forsman & Bodenfors

350 Action “Climate Name Change”
Production/Development Companies: Furlined, Big Sky Edit, Barton F. Graf 9000
Advertising Agency: Barton F. Graf 9000

Heineken “Departure Roulette”
Production/Development Company: Legs Media
Advertising Agency: Wieden+Kennedy New York
Director: Dan Levin

Tourism Victoria “Remote Control Tourist”
Production/Development Companies: Tool, Exit Films
Advertising Agency: Clemenger BBDO Melbourne
Director: Jason Zada

Coca-Cola “Small World Machines”
Production/Development Companies: Highlight Films, The Super Group
Advertising Agency: Leo Burnett Sydney/Chicago

Lowe's “Vine Fix in Six Campaign”
Production/Development: BBDO New York
Advertising Agency: BBDO New York
Director: Meagan Cignoli

Heineken “Crack The US Open”
Production/Development Company: Lovely Giant
Advertising Agency: Wieden+Kennedy New York

TNT “Mob City Twitter Script”
Production/Development: Deutsch New York
Advertising Agency: Deutsch New York

Hyundai “The Walking Dead Chop Shop App”
Production/Development Companies: Bossa, Biscuit Filmworks
Advertising Agency: INNOCEAN USA
Contributing Companies: Initiative+, Big Block, Future US, Inc, Skybound Entertainment

Skype “Born Friends Family Portrait”
Production/Development Companies: Station Film, Umlaut Films, One Union Recording
Advertising Agency: Pereira & O'Dell

Century 21 “Breaking Bad”
Advertising Agency: Mullen

Electronic Arts “Life Size Messi”
Production/Development Companies: Resn, Assembly
Advertising Agency: Wieden+Kennedy Amsterdam

Lowe's “Fix in Six Tumblr Page”
Production/Development: BBDO New York
Advertising Agency: BBDO New York
Director: Meagan Cignoli

Type Directors Club “What Happens When Typography Becomes Conscious?”
Production/Development Company: Mr Henry
Advertising Agency: COLLINS
Production Company: Hugo & Marie
Director: Mario Hugo

Nike “The Nike SB App”
Production: R/GA New York
Advertising Agency: R/GA New York

Heineken “Crack The US Open”
Production/Development Company: Lovely Giant
Advertising Agency: Wieden+Kennedy New York

UNICEF “Tap Project 2014”
Production/Development Company: Modern Assembly
Advertising Agency: Droga5

Volvo Trucks “The Epic Split”
Production Company: Folke Film
Director: Andreas Nilsson
Advertising Agency: Forsman & Bodenfors

IBM “A Boy and His Atom”
Production Company: 1st Ave Machine
Director: Nico Casavecchia
Advertising Agency: Ogilvy New York

350 Action “Climate Name Change”
Production Company: Furlined
Director: Ted Pauly
Advertising Agency: Barton F. Graf 9000

Mimi Foundation “If Only For A Second”
Production/Development Company: Prodigious
Film Director: Coban Beutelstetter
Photographer: Vincent Dixon
Advertising Agency: Leo Burnett France

350 Action “Climate Name Change”
Production Company: Furlined
Director: Ted Pauly
Advertising Agency: Barton F. Graf 9000

Not Impossible Labs “Project Daniel: 3D-Printing Prosthetic Arms for Children of War Torn Sudan”
Production/Development Company: The Ebeling Group
Director/Producer: Mick Ebeling
Advertising Agency: Not Impossible La

Sponsors help make all of the events during AICP Week possible. AICP’s Partners, who support all AICP events throughout the year, are: CAPS, Deluxe, Prosight, Shutterstock, and Universal Studios. Its Supporting Partners are: The Film Office of the Hawaiian Islands and Sony Pictures Studios. The AICP Next Awards Corporate Benefactors are: McCann Systems and Trollback+Company.

The AICP Show Corporate Leader is the Directors Guild of America (DGA). The AICP Show Corporate Benefactors are: Advertising Age, Aspen Travel, AwardCore, Creativity, Extreme Reach|SourceEcreative, Hello World Communications, International Digital Centre, Inc., Istros Media Corporation, The London NYC and The London West Hollywood, McCann Systems, The Mill, Nice Shoes, and SHOOTMagazine/SHOOTonline. The AICP Show Corporate Patrons are: AdSpur,Arenson Prop Center; COLOR: An Audio Production Company; Entertainment Partners; Frankfurt Kurnit Klein & Selz; Henryboy, HUM Music, The Mission; Mophonics Music & Sound; QUIETMAN; Spot Welders, and VCU Brandcenter.

For more information about the AICP Show or AICP Next Awards, please visit

AICP Week is a celebration of creativity and thought leadership. The Week is anchored by the Premieres of The AICP Next Awards and the AICP Show: The Art and Technique of the American Commercial, the latter culminating with the most anticipated celebration in the industry: The gala at the Museum of Modern Art. Additionally, in each year, various educational seminars and events highlighting the state of marketing in the motion image are staged.

Founded in 1972, AICP represents, exclusively, the interests of United States companies that specialize in producing commercials in various media—film, video, digital—for advertisers and agencies. The association, with national offices in New York and Los Angeles as well as regional chapters across the country, serves as a strong collective voice for this $5 billion-plus industry by: disseminating information; representing the production industry within the advertising community in business circles, in labor negotiations and before governmental officials; developing industry standards and tools; providing professional development; and marketing American production.


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