SIM Digital Promotes Ann DeGuire to President, Camera Division


Last Updated: June 21, 2014 9:52 pm GMT
(Los Angeles, California--June 21, 2014) The SIM Group, a leading supplier of production and post-production equipment and services to the feature and television industry, today announces the promotion of Ann DeGuire to the newly-created post of President, Camera Division. Previously General Manager of SIM Digital, Atlanta, DeGuire will oversee camera operations and engineering for all SIM locations, which include offices in Los Angeles, Toronto, Vancouver, Atlanta, Halifax and Beijing.

John DeBoer, COO of the SIM Group states “Ann has played in instrumental role in many recent changes to our Camera division, and has also led our Atlanta operation from a small niche player to a powerhouse in the U.S. Southeast,” said DeBoer. “Always with an eye to customer service, Ann has made significant contributions to new business development while extending relationships with existing clients. We look forward to benefitting further from her leadership skills and dedication in her new, expanded role.”

DeGuire will be based in Atlanta and will continue oversee SIM Digital operations there.

A veteran of the film and television industry, DeGuire joined SIM Digital Atlanta in 2012. Under her tenure, the company’s Atlanta operations have enjoyed considerable growth and currently provide cameras and other gear to such television shows as The Vampire Diaries, The Originals, Halt and Catch Fire. Previously, she served as General Manager of Panavision, Atlanta. She also held a similar post with Plus 8 Digital, Houston.

About The SIM Group
The SIM Group is a leading supplier of technology to the film and television industry. Its operating units, SIM Digital, Bling Digital and PS Production Services, maintain offices across the USA, Canada and China. SIM Digital is a world-class rental facility specializing in digital production equipment and workflow services. SIM Digital offers one of the largest and most diverse inventories of the latest digital cinematography tools from top manufacturers including ARRI, Sony, RED, Panasonic, Canon, Fujinon, Angenieux, Zeiss, Cooke. In tandem with its innovative Bling Digital division, the company offers the industry’s most comprehensive workflow solutions for feature and television production, encompassing cameras, data, dailies, offline editorial, finishing and archiving. PS Production Services is a rental supplier of lighting, grip, generators and dolly equipment. For more information, visit


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