Lightcraft Technology Celebrates 10th Year Anniversary as a Global Leader in On-Set Virtual Tracking and Visualization Solutions for Entertainment Industry


Last Updated: June 24, 2014 8:04 pm GMT
(Venice, California--June 24, 2014) Lightcraft Technology, a leader in the development of on-set virtual tracking equipment and visualization software, today announced that 2014 marks the company's 10th year anniversary of its founding and also announced the opening of a development office in Portland, Oregon.

Lightcraft was started in 2004 by mechanical engineer and University of Michigan/MIT degree holder Eliot Mack. Mack worked at Walt Disney Imagineering and led the mechanical engineering effort on the iRobot Roomba before applying his skills and dedication to the development of the Previzion® virtual studio system. Mack was later joined by fellow iRobot engineer Phil Mass, who was the lead software engineer on the Roomba, the world's first successful home robot. The team at Lightcraft blends their unique technical skills and love of film to provide optimized tools for the entertainment industry.

Since its founding a decade ago, Lightcraft Technology's system has been used on such high profile projects as "Alice In Wonderland", "Revenge", "V", "Once Upon A Time", "Dancing With The Stars", "Episodes", "Knight Rider", "Pan Am", "Touch", "The Last Stand", "Man of Steel", "Intelligence", "Teen Wolf", and many more.

In 2013 Lightcraft Technology was awarded an Emmy® for Outstanding Achievement in Engineering Development for its Previzion® Virtual Studio System.

Lightcraft's Previzion® is a real time visual effects system that provides a combination of high precision camera tracking, sophisticated rendering, and VFX quality keying that makes it the ideal solution for use in on-set compositing of virtual backgrounds and CGI characters. The Previzion system can also provide accurate camera tracking metadata for use in post production rendering, as well as on-set visualization for feature films, commercials and high end television production.

Previzion's features combine all of the elements typically encountered in visual effects shots with on-set visualization. This helps producers decrease costs, speed up the turnaround of visual effects, generate on-set previews of complicated VFX shots, and provide better tools to the creative team while shooting. Productions want to get it right the first time, and by providing the DP and director an accurate rendition of a completed VFX shot while actually capturing the green screen elements, costly repeats can be avoided. Previzion is designed specifically to meet these demands in one complete system.

Lightcraft's Previzion® system is used in production on a daily basis in Europe, North America, Central America, South America, and Asia.

Eliot Mack, CEO of Lightcraft Technology, states, "Lightcraft Technology's 10th anniversary is a tremendous milestone for the company, and we would like to thank our customers for their continued confidence and support. Our development and refinement of the 'real time visual effects' concept made it possible for productions to save time and cost in visual effects, but our customers are the ones who put the technology we developed into action. We are excited by what our customers have already achieved with the systems, and look forward to what will be possible as we deliver a new level of performance in virtual production technology."

About Lightcraft Technology
Lightcraft Technology builds the Previzion® virtual studio system, which combines real time photo-realistic 3D rendering, keying, lens tracking, compositing, meta-data recording, and camera tracking. Previzion's camera tracking works with a variety of camera tracking methods, including inertial/optical and encoded cranes. In 2013, Lightcraft Technology was awarded an Emmy® for Outstanding Achievement in Engineering Development for its Previzion® virtual studio system.


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