Modus Operandi Launches New Belvedere Website and #knowthedifference Campaign


Last Updated: June 25, 2014 9:48 pm GMT
(Los Angeles, California--June 25, 2014) Digital agency Modus Operandi has completed the first major initiative for client Belvedere: a completely redesigned website featuring brand videos conceived by Modus Operandi and directed by Christopher Ferguson via sister company ModOp Films. Part of the #knowthedifference campaign, the website highlights the Collection, Cocktails, Culture and Character of the World’s Original Luxury Vodka. Modus Operandi also manages the Belvedere robust social media channels, providing original content and cultivating conversations surrounding the many facets of Belvedere culture.

Crafted in the Polmos Zyrardow distillery for over 100 years, Belvedere – which means beautiful to see – is created the way Polish artisans have been doing for six centuries. As beautifully showcased on the website, Belvedere is as passionate about making a difference as it is about making the world’s best vodka. Global responsibility and cultural events go hand in hand with the distinctive brand. Two signature Cannes events, one with Theophilus London and another with Rita Ora, are examples of the brand’s recent events.

“The goal of the website redesign was to modernize Belvedere’s digital presence as more of a luxury lifestyle brand,” says Modus Operandi Creative Director Jay Gundzik. “We use creative social campaigns to activate and drive their consumers to the global Belvedere site. Once there, they can get a feel for the brand through a series of creative branded videos and short documentary-style films. Consumers can also find new cocktail recipes and take a deeper dive into Belvedere’s culture and character.”

For the brand film, Modus Operandi Creative Director Jay Gundzik collaborated with sister company ModOp Films and director Christopher Ferguson. Ferguson is a director and photographer known for his extensive work with fashion, beauty and other lifestyle brands including Wrangler, Industrie, Lee and All About Eve.

Born of Rye, Water and Character.

First created in 1993, Belvedere Vodka was the first to generate a new standard for excellence in the vodka category and established the luxury vodka category. Today, Belvedere’s distinctive character and uncompromising integrity are recognized internationally by discriminating vodka enthusiasts, who appreciate it’s all natural, additive free character. Made entirely from Dankowskie Rye and blended with water from its own pristine source, Belvedere’s taste profile is distinctively soft with a subtle sweetness and smooth, clean finish.

Belvedere is available in premium nightclubs and restaurants around the world and at all fine wine and spirits retailers.

In 2013, Belvedere Vodka launched a new global advertising campaign – Know the Difference - highlighting the brand’s unrivalled quality and rich heritage of Polish vodka-making. The campaign speaks to the brand's identity and consumer and showcases the purity and character of the luxury brand whilst encouraging consumers not to compromise on the standard of their vodka.

Modus Operandi is a data driven digital agency, with locations in Los Angeles, Portland, Panama and the Philippines, known for analyzing insights on user behavior to help clients navigate and capture the multi-screen, mobile consumer. For more on the company, including work for Nike, Sony PlayStation, EA, Subaru and more, please visit


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